: Elisa Brente, EDS, Stephanie Hoskin, MSED, Tiffany Layton, EDD
: The TURNING Process?: From Trust to Transformation
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: The TURNING Process?: From Trust to Transformation
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The TURNING Process? offers instructional coaches a framework to build trust, unlock potential, and foster lasting growth in education.

Dr. Tiffany Layton, PCC, is an accomplished educator and certified leadership coach with extensive experience in transforming high-needs K-12 schools across the U.S. and abroad. Her career spans a wide range of roles-including teacher, reading specialist, instructional coach, principal, curriculum director, and professional development specialist-each grounded in her deep commitment to student success and sustainable school improvement. Tiffany holds a bachelor's degree in early childhood education from Northeastern Oklahoma State University, a master's degree in educational leadership from Pittsburg State University, and a doctorate in learning and organizational change from Baylor University. She is also a Professional Certified Coach through the International Coaching Federation. Recognized for her expertise in evidence-based coaching and personalized professional learning, Tiffany is known for building strong relationships, leading through change, and cultivating positive school cultures. Her published research highlights the transformative impact of coaching in education and reflects her mission to empower all learners-students and educators alike. Beyond her professional life, Tiffany enjoys spending time with her husband and their three children on their working cattle ranch in northeastern Oklahoma. Her personal passions include horses, rodeoing, reading, animals, and traveling.

Chapter2

Trust:
The InvisibleBridge

Trust opens up new and unimaginedpossibilities.

— Robert C.Solomon

Trust is required for transformational coaching partnerships. It is the invisible bridge of connection that allows coaches and educators to work together in a safe space for exploration, vulnerability, and meaningful change. This chapter explores the essential element of trust, drawing on Charles Feltman’s (2009) research-based framework, and provides practical strategies for building and maintaining this crucialfoundation.

The Pillars of Trust:
A Foundation for Transformation

Trust in coaching is defined as the foundation that allows for deep, meaningful change in educators’ lives. It goes beyond mere comfort and creates a space where clients feel emotionally, mentally, and relationally safe. When trust is established, it enables clientsto:

  • express vulnerability withoutfear;
  • share doubts, anxieties, and inner conflicts without judgment;and
  • explore limiting beliefs and long-held narratives without castigation.

Charles Feltman describes trust as choosing to risk making something you value vulnerable to another person’s actions (2009). In his bookThe Thin Book of Trust, he provides a research-based framework for understanding trust in professional relationships. Feltman identifies four key areas that contribute to trust: sincerity, reliability, competence, and care. These pillars, working in concert, create the conditions for deep and lasting clientgrowth.

  • Sincerity is about genuine presence and authenticity. It’s more than just showing up; it’s about being fully present with your client. This involves openness and active listening without interruption, putting away distractions like phones, and making appropriate eye contact. It is about responding authentically and empathetically to their experiences, demonstrating that you truly hear and understandthem.
  • Reliability means consistently honoring commitments, maintaining clear boundaries, and providing a dependable structure for the coaching relationship. Practically, this might involve starting and ending sessions on time, sending session summaries within 24 hours, consistently arriving on time for virtual meetings, and following through on agreed-upon actions. It’s about being a predictable and trustworthy partner on the client’sjourney.
  • Competence encompasses the skills, knowledge, and techniques necessary to guide clients effectively. It’s not just about certifications; it’s about staying up to date with the latest research and best practices in coaching. It also includes the wisdom to recognize the limits of your expertise and knowing when to refer a client to another professional whose skills better align with theirneeds.
  • Care demonstrates genuine interest in the client’s well-being and success; it is a demonstration of benevolence. Showing care can be as simple as remembering details about a client’s life, checking in with them after a particularly challenging session, or offering encouragement and support even when they’re struggling. It is demonstrating t