: William F. Massy, Ronald E. Frank, Thomas Lodahl
: Purchasing Behavior and Personal Attributes
: University of Pennsylvania Press, Inc.
: 9781512817850
: 1
: CHF 196.10
:
: Werbung, Marketing
: English
: 176
: DRM
: PC/MAC/eReader/Tablet
: PDF
This book is primarily concerned with assessing the relations between household socioeconomic and personality characteristics and purchasing behavior for frequently purchased branded grocery items.