Personnel:
Peter ‘Zip’ Boker (Michael Pugh): vocals (Tracks 1 and 7)
Philip Pilf (Tim Smith): guitar, synth (Vocals on remaining tracks)
Patty Pilf (Jim Smith): bass, vocals
Duncan Doilet (Colvin Mayers): vocals, synth
Little Bobby Shattocks (Mark Cawthra): drums
By the time the band recorded their full-length debut (under the band name Cardiac Arrest), they’d already lost a few members from their single. Ralph Cade and Peter Tagg left to form The Trudy, with Tagg’s brother Derek on guitar and bassist, Sue Smallwood. That band had a unique pop/new wave style, releasing albums as recently as 2016. Their work can be found on various 1980s-released compilations (such as The Snoopies Album), and their more recent work can be found on Bandcamp.
Their departure didn’t impact the band much musically. Cade had always been more of a presence on stage, where his wild dancing and dramatic postures helped amplify the band’s theatricality; and replacement drummer, Mark Cawthra, filled Tagg’s shoes just fine. The most significant change was the limitation of Michael Pugh, who sings on just two tracks. Tim was becoming more confident in his singing and wanted to assert a more active frontman presence to direct the increasingly ambitious and entertaining live shows.
While this album’s four-person lineup is stripped down, the band often featured auxiliary members live. Friends and past members would come by to sit on sax, keyboard, guitar, or even drums. And yet, the music presented here is the band’s simplest and most immediate. Even albums like Toy World have a more diverse sound than this one and an occasional respite from speed.
In contrast here, the rhythms are hectic, the guitar dissonant, and the lyrics, bizarre and hard to suss. Unfortunately, the sound is poor: perhaps the roughest of any Cardiacs album. Cheap tapes were used, to cut down on studio costs (Crow Studios, Kingston). As a result, as one member said: ‘The recordings were so shit, it wouldn’t matter if they were copied onto washing- up sponges’.
Despite the rougher sound, the band’s talent is undeniable. The playing isn’t quite up to the level of later recordings but remains strong. Jim, in particular, consistently sounds great on bass, though Tim and Cawthra operate very well in this more punky mould.
Like all albums pre-The Seaside, The Obvious Identity was never re-released after its initial cassette pressing. As