: Kai Rommel, Arne Westermann, Marcus Becker, Qeis Kamran, Klaus Mühlbäck, Jens K. Perret
: Ingo Böckenholt
: Research Journal for Applied Management - Jg. 4, Heft 1
: Books on Demand
: 9783758349591
: Research Journal for Applied Management
: 1
: CHF 8.80
:
: Betriebswirtschaft
: German
: 164
: kein Kopierschutz
: PC/MAC/eReader/Tablet
: PDF
The Research Journal for Applied Management (RJAM) offers current results from practice-oriented research on various management topics in issue 1/2023. The articles in this issue cover research topics in the areas of artificial intelligence, product optimization, consumer preferences, architectural branding and marketing research.