: James Robert Lay
: Banking on Change The Leader's Guide to Achieving Exponential Growth in the Age of AI
: Level Up Imprint
: 9798990031708
: 1
: CHF 10.50
:
: Management
: English
: 400
: kein Kopierschutz
: PC/MAC/eReader/Tablet
: ePUB
The Age of Artificial Intelligence spares no one from its transformative power. In fact, the rate at which technological change is accelerating is not just significant; it's exponential in a way that has the power to reshape entire industries, from education to healthcare to banking. This can feel both exciting and confusing, both opportunity-rich and overwhelming. How do we keep up? How do we move forward? What's the next best step? The answer here lies in assessing the real obstacle to future growth: human transformation. As a leader, are you excited and energized about an exponential future? Or does the path feel frustrating and chaotic? Do you have the tools, strategies, and mindset to lead others in co-creating an even bigger, better, and brighter future together? Or do you risk getting stuck because you fear the unknown, change, and failure? In Banking on Change, bestselling author James Robert Lay draws from his decades of leadership in financial services and fintech to guide you on a journey of human transformation, helping ensure you, your team, and your organization achieve exponential growth in the Age of AI. In this book, you will learn a strategic growth framework that can be applied to any industry-not just banking-while discovering practical strategies for avoiding common pitfalls that can quickly steal your time, energy, and attention. With proven models and methodologies that integrate ancient wisdom with practical modern-day strategies, Banking on Change is your ultimate guide to navigating the complexities of change so you can achieve exponential growth with courage and confidence.

James Robert Lay is one of the world's leading digital marketing authors, speakers, and advisors for financial brands. As a digital anthropologist, he wrote the bestselling book Banking on Digital Growth, and his weekly podcast educates financial brand leaders in more than 140 countries. As the founder and CEO of the Digital Growth Institute, James Robert teaches marketing and sales leaders at financial brands how to level up their loan and deposit growth. He has also been named a top global financial services influencer to follow by The Financial Brand, while his insights are frequently featured in outlets such as U.S. News& World Report, Quartz, American Banker, and Credit Union Times.

INTRODUCTION

CHANGE IS HARD

Change is scary. Change is painful. This is even more true when change isexponential, as it has been, as it is, and as it will continue to be in the Age of AI.

You are reading this book because you’re part of a team leading your bank, credit union, or fintech on a journey of exponential growth. Perhaps you’re a mortgage lender or financial advisor who recognizes that the world around you is undergoing exponential change, so you are looking for clarity and a path forward beyond all the confusion, chaos, and complexity of the present moment. Or maybe you’re reading this right now because you’re a gifted executive leader or entrepreneur, and someone you trust recommended this book to help you guide your team and organization through exponential change.

Although I wrote this book especially for those in banking and financial services, the ideas and insights you’ll find through the following chapters can, in fact, be applied to any industry experiencing exponential change, from education and healthcare to manufacturing and retail services. That’s because none of us can escape the exponential changes we are experiencing in the Age of AI.

The good news:with exponential change comes new opportunities for exponentialgrowth.

WHAT IS EXPONENTIAL GROWTH?

In the Age of AI, it’s important that we pause and take the time to really ponder this question. Let’s start with what we know beyond a shadow of doubt: we are already experiencing exponential change, and it’s bound to continue. Change can feel uncomfortable, to put it mildly. We were all reminded of this in a fundamental way when the COVID-19 pandemic swept the country and the whole world in 2020, throwing many of our previously held assumptions—about work, health, and much more—into question.

But on the flip side, exponential change presents us with opportunities to grow in ways we never thought possible both personally and professionally. The two must be addressed at the same time because when you’re struggling on a personal level, whatever you’re going through is very likely to impact you professionally. And vice versa.

While COVID-19 ushered in what some call “The Great Reset,” I have observed a great awakening in human potential—rooted in human transformation—as one of the greatest lessons among many to emerge from the COVID era in that our personal and professional lives are no longer independent of each other. Of course, this trend was already evident to many of us, at least in business circles. But now it’s clearer than ever that the days of work–life balance are over. Rather, the name of the game is work–lifeintegration, brought about in large part by the rise of digital tools and technologies that, for better or worse, have created always-on, 24-7 access. But what exactly is “work–life integration”? As Stephen Kohler, CEO and founder of Audira Labs, notes: “Work–life balance is focused on keeping your work life and your personal life separate, but equal, whereas work–life integration is centered on the belief that there is no distinction between the two and that both must coexist in harmony.”

Sometimes this blending of personal and professional lives can create friction, frustration, and conflict, and these feelings are amplified when the world around us is going through exponential change. I have struggled with adapting to the confusing, chaotic new landscape, and in the pages ahead I will share my own story of navigating exponential change. As you will see in my journey—as well as those of numerous financial brand leaders whom I spoke to for this book—exponential change does pose new, often extreme challenges. It’s important to remember that exponential change also presents us with exciting opportunities for exponential growth.

As a digital anthropologist studying the intersection of marketing, sales, technology, and human behavior through the lens of financial services and banking, the ongoing exponential changes in the Age of AI have been my primary focus and area of study for the past two decades now. Over this time, what I’ve observed and concluded, beyond any shadow of doubt, is when it comes to the inherent chaos and complexity of exponential change,the greatest challenges for financial brands are rooted not in technology but in human behavior.

Consider for a moment that historically 60 to 85 percent of all digital transformation initiatives at a global level have either failed completely or at least failed to meet expectations. These dismal numbers don’t reflect problems with the technology. Instead, t