It has been over thirty years since I penned the words in the Foreword to the originalMagic Demystified: A Pragmatic Guide to Communication and Change. It astounds me that after all these years, the book continues to be read, continues to be sold and traded, and used by individuals all over the world. It has even been translated into a number of different languages. And it is now to be reborn through the efforts of our friends at Crown House Publishing.*
In that time, a great deal of attention has been focused on Neuro-Linguistic Programming (NLP), and not all of it has been positive. Some have justifiably complained that observations of a few of the early writers in the field did not stand up to the scrutiny of rigorous scientific research. Others have been critical of the more flamboyant claims – especially of some of the earlier writers and practitioners – as to exactly what NLP can do.1 It is my hope that in revising this work, we can direct readers to some of the research that has been done over the last few decades as well as the numerous writings showing the depth and breadth of applications of NLP. Like Tosey and Mathison (2009), I want this book to reflect and support “an approach to NLP that is enquiring, research-based and critical” (p.4).
The formation of organizations such as the Association for NLP2 and the NLP Research Conferences3 that started just a few years ago are very exciting developments for the growing field of inquiry into NLP. As an example, the call for papers for the 2012 NLP Research Conference includes a request for “empirical research into the application of NLP to people development and change, across fields such as business and management, coaching, education, health and psychotherapy,” among other topics.4 Another popular forum for exchange of innovative ideas and research in NLP, the Institute for the Advanced Studies of Health, in their call for proposals for their 2012 World Health Conference, asks for “presentations or workshops supporting the theme ‘Emerging Fields of NLP: Modeling NLP for the Future.’”
For those new to the field, it is important to understand the fact that NLP was not created in a vacuum or formed without research. Tosey and Mathison (2009) go so far as to state: “there is a case for saying that the development of the meta-model, indeed the groundwork behind much of NLP in the 1970s, was strongly research-based. Bandler and Grinder engaged in a form of empirical research through observation, analysis, experimentation and continuous testing” (p. 52).
I was fortunate to have been part of that early research. As an undergraduate student at University of California, Santa Cruz when Richard and John were writing their premier worksThe Structure of Magic, Vol. I andVol. II