The relationship between the serious news media and the truth is under scrutiny as never before. In recent years the BBC and the New York Times have been knocked sideways by scandals alleging exaggeration and distortion. At the same time, the influence of the PR industry continues to expand, so that no organisation that is serious about communicating its message can be without a PR strategy. In a series of wide-ranging essays about public relations and journalism, Where the Truth Lies tackles head-on issues as diverse as the public role of PR, the reportage of crises and the role of 'new' media. It also includes Julia Hobsbawm's four point plan to remake the relationship between PR and journalism. Contributors include John Lloyd, Simon Jenkins, Peter Oborne, Mark Borkowski and Janine di Giovanni.
JULIA HOBSBAWM is the founder and Chief Executive of the media analysis and networking firm Editorial Intelligence, and Visting Professor of Public Relations at the London College of Communication, University of the Arts. She has edited a collection of essays, Where the Truth Lies: Trust and Morality in PR and Journalism, for Atlantic Books and co-written, with John Lloyd of the Financial Times and Reuters Institute for the Study of Journalism, The Power of the Commentariat, which was published by Editorial Intelligence in 2008. |
