Chapter 1
1.Motivation
The TED Talk That Shook the World
Maybe we’re being a little dramatic. It didn’t shake the world, but it sure made an impact.
Simon Sinek’s talk “Start With Why: How Great Leaders Inspire Action” went viral and became the latest way to sound smart around other people. Sinek’s talk asserted that great leaders and organizations focus onwhy they do what they do instead ofwhat they do andhow they doit.
At the bar: “You know, I’m really in a season right now where I’m trying to determine mywhy. If I can unlock that, I know I’ll have a successful and rewarding career. I know that sounds deep, but I really feel strongly that I need to make this connection between mycareer and mywhy.”
In a team meeting: “Honestly, I think the problem with your growth plan is that we haven