Today, academics, business professionals and private persons alike need to communicate successfully and establish relationships with people from various cultures through digital means. These skills have now become essential in virtual environments. < div> About the author Marie-Louise Brunner is on the board of directors of InDi - Institute for International and Digital Communication at the Environmental Campus Birkenfeld, Trier University of Applied Sciences. As a researcher and project manager, she engages in interdisciplinary research, education and consulting at the interface of linguistics, communication studies and marketing.
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