: Naresh K Malhotra
: Basic Marketing Research: Pearson New International Edition Leeds University Business School
: Pearson Education Limited
: 9781292033785
: 1
: CHF 38.60
:
: Werbung, Marketing
: English
: 688
: DRM
: PC/MAC/eReader/Tablet
: PDF
For undergraduate-level courses in Marketing Research.With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.