: Ben Foster, Rajesh Nerlikar
: Build What Matters Delivering Key Outcomes with Vision-Led Product Management
: Lioncrest Publishing
: 9781544516196
: 1
: CHF 15.70
:
: Sonstiges
: English
: 296
: kein Kopierschutz
: PC/MAC/eReader/Tablet
: ePUB
Rapid iteration, A/B testing, and growth hacking-these buzzwords have everyone's attention in product management today. But while they dominate the current discussion, something even more significant has been lost in their limelight: long-term value creation for the customer. Product advisors Rajesh Nerlikar and Ben Foster believe that consistently delivering meaningful outcomes requires a deep understanding of your customer's definition of success. Combine a bold customer-centric vision with a practical execution strategy, and you have a recipe that reveals product development priorities and the pathway to innovation. In Build What Matters, Rajesh and Ben introduce you to their methodology for becoming a product-driven company. Through their tested strategies and stories of success, you'll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and future customer needs.