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Digitalization for Value Creation Corporate Culture for a Digital World

:	Andreas Weber
:	Digitalization for Value Creation Corporate Culture for a Digital World
:	Springer-Verlag
:	9783030362294
:	1
:	CHF 57.90
:

:	Allgemeines, Lexika
:	English

:	149
:	Wasserzeichen/DRM
:	PC/MAC/eReader/Tablet
:	PDF

Digit lization is the greatest change project that we have ever known, and data is circulating in unimaginable quantities and at unimaginable speed. In this book, the author urges managers and business leaders to embrace this constant state of change in cooperation with their team. He addresses how corporate culture and hierarchies have to change to adapt to new digital workspaces and value chains. These changes also include questions about the use and storage of data, customer relations and international teamwork. The book is especially geared towards managers in manufacturing industries and companies.

Andreas Weber is the Vice President of Business Development at Evonik Technology& Infrastructure GmbH part of the Evonik Group - one of the world's leading specialty chemicals companies. He is also a popular keynote speaker and editor of several professional articles, including the newsletter of the German Association of Engineers and the German magazine 'Instandhaltung', a magazine on maintenance engineering.

	Foreword	7
	Preface	9
	Acknowledgments	10
	Contents	11
	About the Author	14
	List of Figures	16
	1: Introduction: Waiting for Death?	18
	Reference	20
	2: Data-Driven Services: Model for an Industrial Turning Point	21
	2.1 The Current Situation	24
	2.2 The Future Situation	24
	Impacts on the Value Chain	26
	Significance for the Manufacturing Industry	27
	Disruption	28
	3: The Digital Revolution Is Everywhere	30
	3.1 The Smartphone: The Data Vacuum	31
	3.2 Hesitation at the Expense of the Customer	32
	3.3 What the Sausage Packet Tells Us	34
	3.4 Driver Profiles	35
	3.5 160 l Water for a Cup of Coffee?	36
	3.6 Glimpse into the Future	37
	References	38
	4: Data Is Power	40
	Focus: Your Place in the Value Chain	41
	4.1 Freedom in the Digital Era	43
	4.2 No Room for Restriction	44
	Focus: Prepare for the Future	46
	4.3 A Change of Perspective	47
	4.4 Open Your Data Silos!	48
	4.5 Digital Behavior of Employees	48
	4.6 The Three Big Data Strategy Phases	50
	4.7 Ten Points for the Initial Digital Audit	52
	References	54
	5: The Modern Value Chain Stage Architecture	55
	5.1 Customers as Part of Supply Chain Management	56
	5.2 The Time Factor in the Value Chain	57
	5.3 Breathing for the Future	58
	5.4 Two Digital Launch Scenarios	60
	5.5 Team Building and Promotion	62
	Focus: Your Digital Team Strategy	62
	5.6 Defend or Cooperate	63
	References	65
	6: Call to Arms for a Change in Corporate Culture	66
	6.1 Key Indicators for the Future	67
	6.2 Change Means Stress	70
	6.3 Enduring Small Indignities	70
	6.4 A Question of Personality	71
	Focus: Your Change Management	72
	6.5 The Collapse of the Pyramid	72
	Focus: The Three Levels of Development Possibilities	74
	6.6 Identifying Strengths	75
	Focus: Accelerated Change Momentum	76
	6.7 Recognizing the Value in Mistakes	77
	6.8 New Guiding Principles in Industry 4.0	78
	Reference	79
	7: Progressive Thinking	80
	Focus: Achieving Scalability	81
	7.1 A Kind of Happiness	84
	7.2 Technology Is Like Magic	84
	7.3 Not Without Emotions	85
	7.4 Sidesteps Welcome	87
	Focus: Transformed Distribution Channels	88
	References	88
	8: Digital Society	90
	8.1 No Science Fiction for Managers	93
	8.2 Attitudes of Engineers	94
	Focus: Transparency	95
	8.3 Role Play Versus Job Descriptions	96
	8.4 Growth of Intelligence	98
	References	99
	9: My Motto for Success? Adopt a Proactive Approach	101
	9.1 Decision Chains Instead of Long-Term Strategy	102
	9.2 German Precision: A Digital Stumbling Block?	102
	9.3 Entering New Territory	103
	9.4 The Dwindling Power of the Baby Boomers	104
	9.5 The New Wild Ones	106
	Focus: Digital Management Skills	106
	9.6 Milestones on the Journey	107
	Focus: Setting Milestones	108
	10: Not Without a Team	109
	10.1 The Digital Business Model as a Team Discipline	111
	10.2 The Benefit Is the Goal	112
	10.3 No Mission, No Team	113
	Focus: In-Team Evaluation	114
	10.4 Do Not Manage, Coach!	115
	10.5 The Gate Method	116
	Focus: Chain of Action Under the Stage Gate Method	116
	11: Celebrating Success and Failure Together	120
	11.1 Fear Versus Composure	121
	11.2 The Three Types of Mistake According to Aristotle	122
	11.3 Blind Spots in the Process	123
	11.4 The Team in Focus	124
	11.5 Weaving New Patterns	125
	11.6 It Is Okay to Make Mistakes	126
	Focus: Implementing an Error Culture	126
	11.7 The Line Between Success and Failure	127
	References	128
	12: First, Look Inward, Then to the Customer	129
	12.1 I See You	130
	12.2 Under the Surface	131
	Focus: Customer Communication-Understanding the Customer	131
	12.3 How to Say a Lot by Saying Little	133
	Focus: Internal Communication	135
	12.4 Obstacles Outwith Your Own Value Creation Stage	136
	12.5 The Dark Side of Communication	137
	Focus: Code of Conduct in the Event of a Crisis	138
	Reference	139
	13: Management 4.0	140
	13.1 On the Fence	141
	13.2 A Plan for the Future	143
	13.3 Employee Fears	144
	13.4 Team Mind Mapping	146
	13.5 Digitalization Roadmap	147
	Focus: Your Digital Agenda	147
	References	149