: Carolyn Howard-Johnson
: The Frugal Book Promoter How to get nearly free publicity on your own or by partnering with your publisher
: Modern History Press
: 9781615994700
: 1
: CHF 6.00
:
: Kunst, Literatur
: English
: 292
: DRM
: PC/MAC/eReader/Tablet
: ePUB

The Frugal Book Promoter assures your book gets the best possible start in life, whether your publisher assigns zero dollars or thousands to your book's marketing campaign. A former publicist, the author provides no-nonsense basics to build the essentials you need to build a time-saving social media campaign and knock'em dead lists of influencers that will be more effective than anything you could buy. Pick and choose from dozens of ideas for promotions that she developed or refined through extensive (and award-winning) book campaigns of her own. Several will match your pocketbook and personality.
'The most expensive part of book promotion are the mistakes. This book will save you time and money.'
--Dan Poynter, legendary author ofThe Self-Publishing Manual
'Carolyn Howard-Johnson'sFrugal Book Promoter is... a classic!'
'[Carolyn Howard-Johnson is] an incessant promoter who develops and shares new approaches for book promotion.'
--Marilyn Ross, founder, Small Publishers of North America and coauthor ofThe Complete Guide to Self-Publishing>
'The Frugal Book Promoter has given me ideas that would never have occurred to me and has changed the way I think about book promotion.'
-- Mark Logie, award-winning poet and short-story writer
Carolyn Howard-Johnson (@FrugalBookPromo) is a multi award-winning author of both fiction and nonfiction. She is a former publicist for a New York PR firm and a marketing instructor for the UCLA Extension Writers' Program. She has appeared on hundreds of TV and radio stations both nationally and locally, and her poetry, essays, columns and stories are published frequently in journals and on the web. She admits to loving marketing almost as much as she loves writing.

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Marketing Basics:
The Short Course

In a few short years the internet changed the world of marketing, but, at its best, it still relies on understanding, caring, and passion. ~ CHJ

In Chapter One you learned you must market your book to give it its best chance for success and, I hope, you committed to learning what you must do to give your baby—your book—the best start in life. That’s the hard part. The next hurdle—learning the marketing essentials—will be easy for you. I know because you’re creative and have perseverance. That’s what it takes to market a book.

Getting over the I-don’t-want-tos is the next step. Go ahead. Have your little tizzy fit. Pick any excuse or scary marketing word from the list below. Afterward we can get to work.

Marketing: I don’t want to “market.” It’s an ugly word. Reminds me of selling pigs at a renaissance fair.

Promotion: The word “promotion” gets paired with “self” way too often. I get embarrassed just thinking about it.

Publicity: Give me a break. “Publicity?” What is that? Sounds expensive and I haven’t figured out how it’s different from “public relation