: Joseph G. Burke
: The Anatomy of Yes The Story Behind Every Sale
: Orion Wellspring
: 9781635820676
: 1
: CHF 10.50
:
: Werbung, Marketing
: English
: 200
: DRM
: PC/MAC/eReader/Tablet
: ePUB
Stories sell products. But why? More importantly, how can you construct a story that captures a customer's emotions, gets them to ignore your competition, and keeps them riveted to your storyline for a lifetime? The answer is centuries old, and author Joseph G. Burke details how these stories began and how he applied them as a marketing executive at two of Forbes Top 25 Most Inspiring Companies in America.