: Alexander Dawson
: Getting StartED Building Websites
: Apress
: 9781430225188
: 1
: CHF 19.00
:
: Allgemeines, Lexika
: English
: 688
: Wasserzeichen/DRM
: PC/MAC/eReader/Tablet
: PDF

Website design and development can be a minefield for beginners. Where do you start? What languages should you learn? What techniques should you use to produce your site? What should you put on your site? How do you make it look appealing? How do you update it? This book takes into account the most frequently asked website design and development questions and gives you straightforward answers.

  • No experience required in this step-by-step guide to website design and development
  • Presents the important techniques you need to learn in easy-to-follow examples
  • Takes the confusion out of languages, technologies, and all the important elements of the development process


Alexander Dawson is a 25-year-old freelance website designer andconsultant based in the U.K. who specializes in web standards, accessibility, usability engineering, and user interface design. With self-taught experience in software development and producing simple but elegant websites through HTML and CSS, he spends his days (when not working on projects either privately or publicly) absorbing the vast amounts of knowledge in books, the Internet, and other media related to the fast-paced industry of web design. His aim in life is to be able to share his knowledge with the world, so that others who follow the same path can be there at the front lines and not feel intimidated by the constant flow of new technology.
Title Page311
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Copyright Page311
2311
Contents at a Glance4
Table of Contents4
54
About the Author11
About the Technical Reviewer12
Acknowledgments13
Introduction14
Your Expectations14
Book Conventions15
Understanding Some Basics of the Web16
What Is the Internet?16
Websites and Browsers18
The Ten-Step Guide to Zen Creativity20
Capability21
Productivity21
Simplicity22
Desirability23
Functionality24
Compatibility25
Flexibility25
Accessibility26
Usability27
Expandability27
Summary28
Chapter 1: What Kind of Website Should I Make?29
Who Are You?29
Your Inner Processes30
Who Are You?30
How Do You Think?33
What Type of Site?34
Blog35
Commercial35
Community36
Content37
Corporate37
Corporate38
Intranet38
Microsites39
Mirror40
News41
Niche42
Personal42
Portal43
Portfolio44
Review45
Targeted45
Form Your Identity49
Avoid Confusion50
Brand Name50
Brand Identity52
Inspiration for the Masses52
Sources of Inspiration53
Natural Inspiration53
The Media54
Friends and Family54
Software Design54
StumbleUpon55
Design Blogs56
Web Design Galleries56
Idea Development Techniques58
Mission Statement59
Market Research61
Brainstorming71
Mind Maps74
Information Architecture77
Layout78
Concept Artwork78
Structure80
Sitemaps81
Wireframing83
The Vision Quest85
Step 186
Step 286
Step 387
Step 488
Summary89
Chapter 2: How Do I Write Good Content?92
Content Is King!92
What is Content?93
Text93
Images94
Rich Media95
Decision Making97
Information Design99
Content Comes First100
Audience101
Website Writing102
Common pages103
Content Examples106
The Basics of Writing125
How to Write Effectively125
Spelling126
Grammar126
Readability127
Structure127
Layout127
Chunking127
Legibility128
Fluff Posting128
Wasting Time128
Reductionism128
Iteration128
Complexity129
Personal Bias129
Empathy129
Emotion129
Context130
Scanning130
Language130
Free Will130
Plagiarism131
Conclusion131
Lorem Ipsum131
Cover Your Ass(ets)!133
Copyright134
Impressum135
Creative Commons136
Dealing with Theft137
Summary140
Chapter 3: How Should I Start Coding My Site?142
Back to Basics143
Under the Hood143
What Is Code?143
Elements, Tags, and Attributes145
Languages in Use150
Semantics and Standards152
Your Checklist157
Editing Software157
Folders and Files160
Getting StartED163
Your First Web Page164
Document Type Declaration164
Comments for Code166
Checkpoint: Part 1166
From Content to Context167
Placing Your Content167
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Tables176
Advanced Tables179
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