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Digital Business Leadership Digital Transformation, Business Model Innovation, Agile Organization, Change Management

:	Ralf T. Kreutzer, Tim Neugebauer, Annette Pattloch
:	Digital Business Leadership Digital Transformation, Business Model Innovation, Agile Organization, Change Management
:	Springer-Verlag
:	9783662565483
:	1
:	CHF 66.50
:

:	Management
:	English

:	263
:	Wasserzeichen/DRM
:	PC/MAC/eReader/Tablet
:	PDF

This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization – not only of communication, but of complete value chains – has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, services and business models.

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	Preface	6
	Contents	8
	About the Authors	11
	1: Background and the Necessity to Build a Digital Business Leadership	13
	1.1 Digital Darwinism and the Redistribution of the World	14
	1.2 Drivers of Digital Change	19
	1.3 From Classic Nondigital Business to Digital Ecosystems in the Internet of Everything	32
	1.4 Position and Fields of Action of the German Economy on the Digital Map	46
	References	52
	2: Eight Areas of Action to Build a Digital Business Leadership	54
	2.1 Guidelines for Developing a Vision for the Digital Age	54
	2.1.1 Managerial Visions in the Digital Age	55
	2.1.2 Anchoring Vision Design in Strategic Management	57
	2.1.3 From Corporate Purpose to a Vision	62
	2.1.4 Creating a Viable Digital Vision	67
	2.2 Concepts for the Development of Business Model Innovations	70
	2.2.1 Business Models and Their Perspectives	71
	2.2.2 Basic Types and Patterns of Business Models	73
	2.2.3 From the Existing Business Model to Business Model Innovation	81
	2.2.4 Incremental Digital Optimization of Existing Business Models	87
	2.2.5 Realizing Business Model Innovations with Considerable Innovation Levels	92
	2.3 How to Design a Digital Organization	98
	2.3.1 Understanding Digital Change as a Task of Innovation Management	98
	2.3.2 Anchoring the Network Organization in Top Management	111
	2.3.3 Digitally Aligning the Entire Organization	114
	2.3.4 New Organizational Concepts for a New, Digital-Centered World	120
	2.4 From Product to Process: The Relevance of Services	124
	2.4.1 Introductory Remarks on the Growing Importance of Services	124
	2.4.2 Smart Services as Digitized Services	125
	2.4.3 The Theoretical Foundation of Services	126
	2.4.4 Service Transformation: From Product Manufacturers to Service Providers	130
	2.4.5 Development of Services with Service Design and Design Thinking	133
	2.5 Open Innovation: How Customers Are Integrated into Innovation Processes	140
	2.5.1 Backdrop for Open Innovation Concepts	140
	2.5.2 Fundamentals of Open Innovation Concepts	142
	2.5.3 Fields of Action for Open Innovation Concepts	145
	2.6 User Centralization: The Needs of a Digital Customer Journey	151
	2.6.1 Current Challenges in the Purchasing Behavior of Consumers	151
	2.6.2 Capturing and Designing the Customer Journey	155
	2.6.3 Management of Customer Touchpoints	157
	2.6.4 Customer Experience Management	167
	2.7 IT as Enabler of Digitized Business Processes, Products, and Services	170
	2.7.1 The Web as a Platform	171
	2.7.2 From Open Industry Standards to Open-Source Software and Versatile Systems	176
	2.7.3 Technological Innovation Creates New Opportunities for Digital Leaders	183
	2.8 Controlling of a Digitalized Organization	187
	2.8.1 Framework Conditions for the Design of Controlling	187
	2.8.2 Transformation of Controlling	195
	References	201
	3: Change Management: Shaping Change Successfully	208
	3.1 Fundamentals of Change Management	208
	3.2 Instruments and Processes of Change Management	217
	3.3 The Position of Employees in Change Processes	222
	References	229
	4: Best Practices in Building a Digital Business Leadership	230
	4.1 Axel Springer: A Publisher in Transition Towards Being a Digital Publisher	230
	4.1.1 The Company Axel Springer SE	231
	4.1.2 Corporate Culture at Axel Springer: Three Action-Guiding Values	233
	4.1.3 Change Management at Axel Springer Move	236
	4.2 XING: Digital DNA in Action	239
	4.2.1 The Company XING	240
	4.2.2 What Makes XING a Digital Business Leader?	241
	4.2.3 Vision, Culture, and Leadership of a Digital Business Leader	241
	4.2.4 How the Vision Is Implemented by a Strong Leadership Personality	245
	4.3 ImmobilienScout24: Digital Titan	251
	4.3.1 The Company ImmobilienScout24	252
	4.3.2 A Human Being with Face and History: Added to the Facts	253
	4.3.2.1 Stefan (23): The First Searcher and Digital Native	253
	4.3.2.2 Andreas (45) and Silke (42): The Nest Builders	255
	4.3.2.3 Angelika (59): The Predictive Senior	256
	4.3.3 ImmobilienScout24 and Big Data: Product Development Along the Customer Journey	259
	4.3.4 Persona Data, Start-Ups, and What Next?	263
	4.4 Dalia Research: Silicon Valley in Berlin	264
	4.4.1 The Idea	265
	4.4.2 Massive Scalability with Open-Source Software	269
	4.4.3 Response	270
	References	270
	5: Beginning Is the Most Difficult: Our Call to Action	272
	Reference	274