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Understanding Attractive Work in a Globalized World Studies from India and Sweden

:	Urmi Nanda Biswas, Karin Allard, Anders Pousette, Annika Härenstam
:	Understanding Attractive Work in a Globalized World Studies from India and Sweden
:	Springer-Verlag
:	9789811061332
:	1
:	CHF 85.40
:

:	Angewandte Psychologie
:	English

:	330
:	Wasserzeichen/DRM
:	PC/MAC/eReader/Tablet
:	PDF

This book discusses organizational values and their implications for perceived attractiveness and effectiveness of the workplace through cross-cultural research in India and Sweden. The authors provide information on how organizational values are conceptualized, presented and perceived by manager-level employees through cases from manufacturing, information technology (IT), healthcare, and education sectors in a developing and fast-growing economy like India versus a developed and stabilized economy like Sweden. Comparative results from these two very different countries provide knowledge that can be applied to make the workplace attractive in the context of globalized business processes.

The authors present corporate social responsibility (CSR) and equal opportunities for men and women in the organization (EO) as important values in making the workplace attractive, where attractiveness is conceived in terms of organizational commitment and employees' intention to leave. The two selected values are particularly important as India is the first country in the world to come up with a mandatory CSR law, whereas Sweden has a long history of CSR and EO. The book demonstrates how work organizations in both countries are promoting these values to meet the challenges of attraction and retention of employees.

The findings in this book are based on data gathered from various sources and sample groups in India and Sweden. The book generates insight and valuable information for researchers of organizational psychology, human resource management, cross-cultural management, as well as for work managers and HR professionals.

Urmi Nanda Biswas is Professor and Head, Department of Psychology, the M. S. University of Baroda, Vadodara, India.
Karin Allard is Director of the Master Programme, Strategic Human Resource Management and Labour Relations and Senior Lecturer, Department of Sociology and Work Science, University of Gothenburg, Gothenburg, Sweden.
Anders Pousette is Researcher of Occupational and Environmental Medicine, Sahlgrenska Academy, and Assistant Professor at the Department of Psychology, University of Gothenburg, Gothenburg, Sweden.
Annika Härenstam is Professor of Work Science with special focus on work organisation, University of Gothenburg, Gothenburg, Sweden.

	Preface	5
	Acknowledgements	8
	Contents	9
	Authors and Contributor	16
	Abbreviations	19
	List of Figures	21
	List of Tables	24
	1 Attractive Work in a Globalized Context	26
	1.1 Introduction	26
	1.2 Conceptualizing Attractive Work	27
	1.3 Attractive Work in the New Economic Context of India	31
	1.4 Attractive Work in the Swedish Context	32
	1.5 Factors Influencing Perception of Attractive Work in India and Sweden	34
	1.6 Attractive Work Across Types of Industries/Sectors	35
	1.7 Concomitants of an Attractive Workplace	38
	1.8 Making the Workplace Attractive Through Organizational Values	39
	References	46
	2 Employer Branding and Attractive Work	51
	2.1 Employer Branding and Attractive Work	51
	2.2 Perspectives on Employer Branding	51
	2.3 The Concept of the ‘Employer Brand’ and Organizational Attributes	53
	2.4 Employer Branding and Values	54
	2.5 The Process of Employer Branding from an HRM Perspective	55
	References	58
	3 Corporate Social Responsibility and Equal Opportunities for Men and Women as Organizational Values	60
	3.1 Corporate Social Responsibility	60
	3.1.1 Approaches to Understanding CSR	60
	3.1.2 Who and What Determines the Nature of CSR	62
	3.1.3 Impact of CSR	63
	3.1.4 CSR as a Business Strategy	64
	3.1.5 Linkages of CSR Performance with Organizational Performance	64
	3.1.6 CSR and Social Change	66
	3.1.7 Legislation and CSR	67
	3.1.8 Communicating CSR	69
	3.1.9 Organizational Culture and CSR Practices	70
	3.1.10 The Indian Context	72
	3.1.11 CSR in the Swedish Context	76
	3.2 Equal Opportunities for Men and Women in the Organization (EO)	79
	3.2.1 The Era of Gender Change in India and Sweden	79
	3.2.2 Gender Gaps Remain	83
	3.2.3 Gender Segregation in the Labour Market	84
	3.2.3.1 Women’s Participation in the Labour Market	85
	3.2.3.2 External Horizontal Gender Segregation: Between Sectors and Occupations	85
	3.2.3.3 Internal Horizontal Gender Segregation	86
	3.2.3.4 Internal Vertical Gender Segregation	86
	3.2.4 Organizational Culture and Gender Regimes	87
	References	89
	4 Multicultural Perspectives on Attractive Work	96
	4.1 Why Culture Is Important in Studies of Attractive Work	96
	4.2 Exploring Whether Values Are Universal or Context-Specific	98
	4.3 Two Approaches	100
	4.4 Choice of Contexts	101
	4.4.1 Nations	102
	4.4.2 Sectors	102
	4.4.3 Gender	102
	4.5 Research Questions and Analysis Strategy	103
	4.6 Summary of the Contextual Approach	105
	4.7 Concluding Remarks	106
	References	106
	5 Study Design and Methodologies	108
	5.1 Values as Perceived Organizational Practices	108
	5.2 Challenges Associated with Cross-cultural Research	109
	5.2.1 The Necessity of Measurement Equivalence	109
	5.2.2 Different Types of Threats to Measurement Equivalence	109
	5.2.3 Procedures to Identify Measurement Equivalence	110
	5.2.4 Measurement Invariance	111
	5.3 Empirical Studies and Major Research Questions	111
	5.4 The First Survey Questionnaire Study	112
	5.4.1 Study Design and Sample	112
	5.4.2 Instruments	112
	5.4.2.1 Perceptions of CSR Practices in the Organization	113
	5.4.2.2 Perceptions of EO Practices in the Organization	113
	5.4.3 Analysis	113
	5.4.4 The Dimensionality of CSR Practices in Study 1	117