: Bruce VonCannon
: A Guidebook for Today's Asian Investor The Common Sense Guide to Preserving Wealth in a Turbulent World
: Palgrave Macmillan
: 9789811058318
: 1
: CHF 35.10
:
: Sonstiges
: English
: 108
: Wasserzeichen/DRM
: PC/MAC/eReader/Tablet
: PDF
This book is the first to directly address Asia's new rich with an easy-to-follow guide to investment and the world of global finance. There are currently approximately 15 million high net worth households in the world today, a number that is growing by 900,000 new millionaires in the world each year. Many of the Asian new rich, however, lack even basic information about investment strategies and how to put their wealth to work. With rich experience in the private sector, Bruce Von Cannon makes it seem easy in this enjoyable and readable new book. 

Bruce Von Cannon was most recently the chief representative in Asia for the Banque Privee Edmond de Rothschild. He frequently speaks in academic settings as well as advising private banking clients.
Preface6
Acknowledgements8
Contents11
List of Figures13
Chapter 1: Understanding the Money Markets15
Chapter 2: Understanding the Fixed Income Markets23
The Argument for Investing in Fixed Income Instruments24
Risks in the Bond Markets27
Credit Ratings and Issuer Risk28
Interest Rate Risk31
How Likely Is a Default in the Global Bond Market?32
Chapter 3: Understanding Equity Markets35
Time Horizon36
Diversification Usually Works in Your Favor When Selecting Equities for Your Investment Portfolio36
Price Volatility38
Chapter 4: Derivatives and Structured Products41
Using Options in the Money Market Segment of Your Investment Portfolio44
Using Options with the Bond or Fixed Income Portion of Your Portfolio48
Using Options with the Equity Portion of Your Portfolio49
Chapter 5: The Key to Investing Wisely52
Have a Time Horizon52
Set Your Own Internal Risk Tolerance Level53
Have a Return Expectation54
Have a Yardstick for Managing Investment Success55
Don’t Put All Your Eggs in One Basket57
Chapter 6: Three Useful Concepts to Investing Wisely59
Understanding Systemic Risk vs. Non-systemic Risk59
The Concept of Correlation60
Understanding the Concept of Standard Deviation62
Chapter 7: Building an Investment Portfolio65
Building a Conservative or Income Risk Portfolio65
Building a Balanced or Moderate Risk Portfolio69
Building an Aggressive or Growth Risk Portfolio73
Chapter 8: Understanding International Indices and Exchange Traded Funds79
Understanding ETFs83
Chapter 9: Understanding Benchmarking88
Applying the Concept of Benchmarking to Your Investment Process90
Benchmark by Type91
Benchmark by Geography92
Assessing the Usefulness of Benchmarks93
Chapter 10: Investing in the Future: The Glass Is Half Full95
Continued Globalization of Investment Choices96
Continued Proliferation of Hi-tech Investment Gadgetry that Brings Information to the Individual Investor99
Continued Threat of Global Conflicts and New and Different Market Risks101
Greater Effort by All Governments to Collect Taxes and Erect Tax Compliance Legislation101
Continued Opportunities to Grow One’s Wealth!102
Index106