: Cindy Barnes, Helen Blake, Tamara Howard
: Selling Your Value Proposition How to Transform Your Business into a Selling Organization
: Kogan Page
: 9780749479923
: 1
: CHF 42.20
:
: Sonstiges
: English
: 232
: DRM
: PC/MAC/eReader/Tablet
: ePUB
A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently. Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.