: Henry J. DeVries
: Persuade With a Story! How to Attract Clients and Customers With Heroic Storytelling
: Indie Books International
: 9781947480001
: 1
: CHF 8.30
:
: Werbung, Marketing
: English
: 165
: DRM
: PC/MAC/eReader/Tablet
: ePUB
HUMANS ARE HARDWIRED FOR STORIES Storytelling helps consultants and coaches persuade on an emotional level. Maybe that is why companies like FedEx, Kimberly-Clark, and Microsoft are hiring storytelling experts to teach their executives to tell relatable stories. Nothing is as persuasive as storytelling with a purpose, and readers will learn the techniques of telling a great story employed by Hollywood, Madison Avenue and Wall Street. - How you can add persuasion power to presentations - Eight great metastories you need to tell - The art and science of storytelling - Three key characters of persuasive stories: hero, nemesis, and mentor - Why you should not be the hero of your own stories If you want lessons on how to improve your persuasion power, with a dash of wry humor thrown in, then Persuade With a Story! is the book for you.