: Heike Löber
: Different Phases of the Innovation Process An Overview of Challenges and Customer Integration
: Anchor Academic Publishing
: 9783954899289
: 1
: CHF 22.30
:
: Werbung, Marketing
: English
: 33
: kein Kopierschutz/DRM
: PC/MAC/eReader/Tablet
: PDF
The innovation process (IP) contains challenges within its different phases, which companies have to deal with when developing new products. Integrating customers in new product development (NPD) is a way of managing those difficulties. This paper consequently addresses the interrelation between the IP and customer integration by having a look at the specific activities within each phase, followed by a depiction of challenges and an analysis of how customers can contribute to a more efficient IP. The lead user (LU) and the toolkits approach as well as virtual costumer environments (VCE) as methods for customer integration will be considered in detail.