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China - Opportunities for International Media Businesses: Giving Historical Context, Media Import and Export

:	Torsten Hoffmann
:	China - Opportunities for International Media Businesses: Giving Historical Context, Media Import and Export
:	Bachelor + Master Publishing
:	9783863416065
:	1
:	CHF 17.60
:

:	Volkswirtschaft
:	English

:	56
:	Wasserzeichen/DRM
:	PC/MAC/eReader/Tablet
:	PDF

'The presence of television is influencing the future of China in ways that no other technology or human agency can' (J. Lull). Given its' importance, both culturally and politically, the television industry is one of the most interesting industries in China. However, a quick review of regulations and market realities showed that there are virtually no foreign channels in the country and probably won't be for a while; therefore the focus of this report is foreign television content entering China - and, to a slightly lesser degree, Chinese content in global markets. All video genres are discussed here, with news and current affairs programming being a special case. The first part of this report is a short introduction that includes the history of political influence and a review of existing regulations. After this overview, the industry and major players (namely CCTV, Xinhua, News Corp, Phoenix, Disney, Discovery, Viacom) are introduced and analyzed. Here, the issue of cultural imperialism, or Western media influence, is elaborated on. Then, the paper discusses the opportunities for international firms in the Chinese media market and the tension between Government control and market liberalisation. A compelling answer to the question of who will dominate the domestic market in ten years is developed. Finally, the impact of Chinese content on international markets will be assessed within the same timeframe. This is particularly interesting as media is not a traditional manufacturing industry and poses different challenges i.e. creative skills.

Torsten Hoffmann, Jahrgang 1975, hat diese Arbeit im Rahmen seines MBA Studiums an der Universität Oxford im Jahr 2010 verfasst. Er studierte dort im prestigeträchtigen ChristChurch College und hat den Abschluss'mit Auszeichnung' erzielt. Herr Hoffmann ist seit 1998 in der Medienbranche tätig und vertritt als Managing Partner bei Global Media Consult mehrere dutzend internationale Medienunternehmen (vor allem TV Sender) bei ihrer internationalen Distribution. Dabei hat er ein umfangreiches globales Netzwerk von Kunden, Partnern, Agenten und Beratern aufgebaut. Seit 2010 ist der Autor auch aktiv im Bereich 3D Content und spricht zu diesem Thema regelmäßig auf Konferenzen.

Textprobe: Kapitel 3.2., Rules and Regulations: Various regulations represent formal and informal barriers to entry for foreign entrants. Formal Rules include: - Foreign investors can only invest in production Joint Ventures with a registered capital of minimum 5 million RMB for a maximum 49% equity stake. - Later this was restricted further to only one JV per foreign company. Also, no shareholding in broadcasting companies is allowed. The general message set by the Government is clear: 'Foreign investment is permitted as long as the Chinese party remains in control of the venture and as long as any goodwill that flows from the venture accrues to the JV and not the foreign partner directly'. - Import quotas were set in 1995 that allowed a maximum of 10 Hollywood Blockbuster hits per cha

	China - Opportunities for International Media Businesses. Giving Historical Context,	50
	China - Opportunities for International Media Businesses. Giving Historical Context,	50
	1	50
	FOREWORD	50
	3	50
	INDEX	50
	4	50
	1 Motivation, Structure and Methodology	50
	6	50
	2 Brief Historic Perspective on Political Influence and Media in China	50
	7	50
	2.1 Ancient China, Inventions and Early Uses of Media	50
	7	50
	2.2 Media and Political Influence in Imperial China	50
	7	50
	2.3 The Rise of ‘Mass Culture’	50
	7	50
	2.4 Communism, the Use of Propaganda and the Reform Era	50
	8	50
	2.5 Tiananmen Square Massacre	50
	10	50
	2.6 Post-Reform China	50
	12	50
	3 Government Control Today	50
	13	50
	3.1 Broadcasting System and Regulators	50
	13	50
	3.2 Rules and Regulations	50
	14	50
	3.3 Discussion on Cultural Imperialism	50
	17	50
	3.4 Special Case: News	50
	18	50
	4 The Chinese Media Market	50
	20	50
	4.1 Size, Growth and Structure	50
	20	50
	4.2 Import and Export of Cultural Products	50
	22	50
	4.3 The Role of IP and Piracy Issues	50
	24	50
	4.4 Analyzing Audience Preferences	50
	25	50
	5 Chinese Media Companies	50
	27	50
	5.1 CCTV	50
	27	50
	5.2 Xinhua	50
	28	50
	5.3 Second and Third-Tier Players	50
	29	50
	6 Foreign Media Companies and their Strategies in China	50
	30	50
	6.1 NEWS CORPORATION AND STAR TV	50
	30	50
	6.2 PHOENIX	50
	32	50
	6.3 THE WALT DISNEY COMPANY	50
	32	50
	6.4 DISCOVERY CHANNEL AND NATIONAL GEOGRAPHIC	50
	33	50
	6.5 VIACOM	50
	34	50
	6.6 Summary	50
	34	50
	7 10-Year outlook for the Chinese Television Market	50
	35	50
	7.1 Government Control and Sponsorship	50
	36	50
	7.2 The Role of Technological Developments	50
	37	50
	7.3 Domestic Players within China	50
	39	50
	7.4 Foreign Players in China	50
	40	50
	8 Implications for Global Markets	50
	43	50
	8.1 Territories, Genres, and Discussion on Creativity	50
	43	50
	8.2 Spreading the Chinese Perspective	50
	44	50
	9 References	50
	47	50
	10 Appendices	50
	53	50
	Der Autor:	50
	56	50