: Knut A. Wiesner
: Faires Management und Marketing
: De Gruyter Oldenbourg
: 9783110396744
: 1
: CHF 44.30
:
: Management
: German
: 298
: Wasserzeichen
: PC/MAC/eReader/Tablet
: ePUB
This book examines the conflict between a short-term profit orientation versus long-term credibility and social responsibility. It looks at current trends and conditions as well as customer-centered practice to find benchmarks for corporate behavior. The production of natural and healthy products and services is presented within the scope of a holistic management approach that aims to assure long-term corporate success.



Prof. Dr. Knut Wiesner (Hochschule für angewandte Wissenschaften Würzburg-Schweinfurt)