| Cover | 1 |
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| Contents | 6 |
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| List of Figures and Tables | 8 |
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| Preface to the Great Minds in Finance series | 9 |
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| 1 Introduction | 12 |
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| 2 A Roadmap to Resolve the Big Question | 17 |
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| Section 1 John von Neumann | 19 |
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| 3 The Early Years of John von Neumann and Oskar Morgenstern | 20 |
| 4 The Times and the Beginning of an Era | 28 |
| 5 The Theory of von Neumann and Morgenstern | 41 |
| 6 Applications and Elaborations of the von Neumann-Morgenstern Model | 55 |
| 7 The Later Life and Legacy of von Neumann and Morgenstern | 65 |
| Section 2 Leonard Jimmie Savage | 79 |
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| 8 The Early Years | 80 |
| 9 Friedman and Savage's Times | 87 |
| 10 The Theory of Friedman and Savage | 98 |
| 11 Applications of the Concept of Subjective Probabilities | 113 |
| 12 Life and Legacy | 121 |
| Section 3 Kenneth J. Arrow | 131 |
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| 13 The Early Years | 132 |
| 14 The Times | 145 |
| 15 Arrow's Great Idea | 153 |
| 16 Applications of the Contingent Claims Model | 164 |
| 17 Life, Legacy, and the Nobel Prize | 170 |
| Section 4 Harry Markowitz | 176 |
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| 18 The Early Years | 177 |
| 19 The Times and a New Paradigm in Personal Finance | 181 |
| 20 The Theory of an Efficient Portfolio | 188 |
| 21 Applications of Portfolio Theory | 197 |
| 22 Life, Legacy, and the Nobel Prize | 204 |
| Section 5 What We Have Learned | 208 |
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| 23 Combined Contributions in Portfolio Theory | 209 |
| 24 Conclusions | 213 |
| Glossary | 216 |
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| Notes | 220 |
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| Index | 228 |
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