This book is a critical examination of the main ideas regarding disruptive change and startups. It systematically lays out the full set of challenges and tasks one needs to master in order for existing organizations to weather severe change or make a startup successful. Ian Mitroff outlines the protective actions business leaders must take to ensure their continued existence, providing a clear demonstration of the key roles leaders must assume such as Applied Epistemologist, Applied Ethicist, Applied Systems Thinker, Applied Social Psychologist, and Applied Crisis Manager, and how to perform these roles competently.

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Ian Mitroff is Senior Investigator in the Center for Catastrophic Risk Management, University of California - Berkeley, USA. He is Professor Emeritus of the Annenberg School of Communication and the Marshall School of Business, University of Southern California, USA, where he was the Harold Quinton Distinguished Professor of Business Policy. Dr. Mitroff is regarded as one of the founders of the discipline of Crisis Management and founded and directed the USC Center for Crisis Management. Known for his thinking and writing on a wide range of business and societal issues, he is the author of 36 books and is a frequent blogger for the Huffington Post.