: A. Chakravarti, M. Thomas, Richard Storry
: Why People (Don't) Buy The Go and Stop Signals
: Palgrave Macmillan
: 9781137466693
: 1
: CHF 36.00
:
: Werbung, Marketing
: English
: 223
: Wasserzeichen
: PC/MAC/eReader/Tablet
: PDF
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.