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From Science to Startup The Inside Track of Technology Entrepreneurship

:	Anil Sethi
:	From Science to Startup The Inside Track of Technology Entrepreneurship
:	Copernicus
:	9783319304243
:	1
:	CHF 47.40
:

:	Volkswirtschaft
:	English

:	243
:	Wasserzeichen/DRM
:	PC/MAC/eReader/Tablet
:	PDF

This book charts the experiences, pitfalls and knowledge behind leading scientific ideas to successful startups. Written by one of Switzerland's top serial entrepreneurs, this book is a must-read for scientists and academicians who want to see their idea turn into a product and change the market. It is also pertinent for finance and business professionals who aspire to become technology entrepreneurs. Starting with personal qualities of an entrepreneur, Anil Sethi discusses successful ideas, technology evaluation, team formation, patents and investor expectations. To guide the entrepreneur, this book also analyzes deal closing, equity conversion and ideal exit strategies to follow. Ultimately Anil Sethi reveals the 'inside track' which helps understand what drives entrepreneurs and what they wouldn't admit.

	Acknowledgements	5
	Contents	7
	1: Prologue	13
	2: Are You Meant to Be an Entrepreneur?	15
	2.1 The MBA	18
	2.2 Life After MBA	20
	2.3 Time for Ideas	22
	2.4 The Clock Is Ticking	23
	2.5 Get Started!	24
	2.6 Present: And Feel Good Doing It	26
	2.7 Setting the Stage	27
	3: Ideas to Shoot and Root for	28
	3.1 Route-to-Market Startups	29
	3.2 Starting from Pain Startups	30
	3.3 Technology-Driven Startups (or Back-to-School Startups)	31
	3.4 Geography Matters	33
	3.5 From Idea to Market	35
	3.5.1 Timeline to Pilot	35
	3.5.2 Sustainable Competitive Advantage	35
	3.5.3 Establishing Beachheads	35
	3.6 Positioning: High-Value or High-Volume	36
	3.6.1 High-Value Positioning	36
	3.6.2 High-Volume Positioning	37
	3.6.3 Bridge Positioning	38
	3.7 Change Required from Status Quo	39
	3.8 Emotions Rule	40
	3.9 Rocket Science	40
	3.10 Seeing the Bigger Picture	41
	3.11 The Right Idea = Patience and Perseverance	42
	3.12 My “Aha” Moment	43
	3.13 Industry Standard	45
	3.14 No Certainty	47
	References	48
	4: Technology Evaluation: Is It Ripe for Commercialisation?	50
	4.1 Think Secret	52
	4.2 It “Gives You Wings”	52
	4.3 Cost and Price	53
	4.4 Technology Weakness	55
	4.5 Red Flags	55
	4.5.1 Different vs. Superior	56
	4.5.2 Replicable	57
	4.5.3 Timeline	57
	4.5.4 Overlapping Patents	58
	4.5.5 Technology Published	58
	4.5.6 Technology Across Multiple Segments	58
	4.5.7 Proof of Concept	58
	4.5.8 Funding for Proof of Concept	59
	4.6 Competitive Advantage	59
	4.7 Time to Market	59
	4.8 Pilot to Black	60
	4.9 Research and Manufacturing	61
	4.10 It’s Okay to Not Know	62
	4.11 Maturing vs. Mature	63
	References	65
	5: The Team: Recognising the Red Flags	66
	5.1 The Spouse	68
	5.2 Conflicting Vision of Team	70
	5.3 Problems in Technology People in Europe vs Silicon Valley	71
	5.4 Companies Driven by Lifestyle of Team	72
	5.5 Business Team vs Technical Team	72
	5.6 Ethics	73
	5.7 Commitment	74
	5.8 Perception Is Reality	75
	5.9 Woods and Trees	77
	5.10 Respect	77
	5.11 Inside Out	79
	5.12 First Love	79
	5.13 Perfect vs Market Ready	80
	5.14 What Else Is Possible vs First to Market	81
	5.15 Does the Current Flow vs Evolving Business Models	82
	5.16 Research Overkill	83
	5.17 Too Much Rocket Science	84
	5.18 Interesting Work vs Mere Manufacturing	85
	5.19 Peer Review vs Go-to-Market	86
	5.20 Money, Money, Money…	86
	5.21 Techie’s Hobby	88
	5.22 More Equal than Others	88
	5.23 Rich vs King	89
	5.24 Align Expectations	91
	5.25 Growing Pains	92
	5.26 Non-compete	93
	5.27 Hierarchy	94
	5.28 People Past Their Prime	94
	5.29 Motivations	95
	5.30 Mindset of Harmless Lies	96
	5.31 Perception of Risk	97
	5.32 Equity vs Upside	98
	5.32.1 Conflict of Interest	98
	5.32.2 Limited Mindset	99
	5.32.3 Lack of Appreciation	99
	5.33 Greed vs Greed	100
	5.34 Scientists and Ethics	100
	5.35 For Those Who Come Later	101
	5.36 Fired Founders	103
	5.37 Equity vs Options	104
	5.38 Dilution	105
	5.39 Tech Driver Conflict	106
	5.40 Peculiar Principles	106
	5.41 Gaps and Hiring	107
	5.42 Friction	108
	5.43 Diligence	109
	References	112
	6: Patents: Whys and Hows, Protection Strategies for Your Innovation	113
	6.1 Back-Up	114
	6.2 Exclusive Right to Use	114
	6.3 FTO	114
	6.4 Patent Strategy	116
	6.4.1 Process Patent	116
	6.4.2 Machine Design-Related Patent	118
	6.4.3 Future Freedom	118
	6.5 Broad Versus Narrow	119
	6.6 Vapourware	119
	6.7 Design Versus Utility Patents	120
	6.8 Liquidity Event	120
	6.9 Evolution of Patent Strategy	122
	6.10 Non-compete for Founders	123
	6.11 Licence	123
	6.11.1 Professor’s Loyalty: To the Company or to His Craft	123
	6.11.2 Who Paid the Licence Fees?	124
	6.11.3 Exclusivity	125
	6.12 Licensing from the Research Entity	125
	6.12.1 Right to Sub-licence	125
	6.12.2 What Else Is Included?	126
	6.12.3 Working at or Working with Technology	126
	6.12.4 Right to Use Infrastructure	127
	6.13 Licensing: The University’s Perspective	128
	6.14 Spin-Off Agreement	129
	6.15 IP on Multi-country Projects	130
	6.16 Patent Risks	131