: Jörg Koch, Peter Gebhardt, Florian Riedmüller
: Marktforschung Grundlagen und praktische Anwendungen
: De Gruyter Oldenbourg
: 9783110426182
: De Gruyter Studium
: 1
: CHF 33.70
:
: Werbung, Marketing
: German
: 342
: Wasserzeichen/DRM
: PC/MAC/eReader/Tablet
: PDF/ePUB
This textbook communicates the essential terms and methods of market research in concise form. The new edition has been expanded by chapters on retail research and competitive reconnaissance.