ebook ebooks e-book e-books downloaden bei MyEbooks.ch downloaden

Innovation and Product Management A Holistic and Practical Approach to Uncertainty Reduction

:	Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani
:	Innovation and Product Management A Holistic and Practical Approach to Uncertainty Reduction
:	Springer-Verlag
:	9783642543760
:	1
:	CHF 55.10
:

:	Betriebswirtschaft
:	English

:	333
:	Wasserzeichen/DRM
:	PC/MAC/eReader/Tablet
:	PDF

Marketp ace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.

Kurt Gaubinger is a Professor of Innovation Management& Industrial Marketing at University of Applied Sciences Upper Austria. He is Head of the Master´s Degree Programme Mechatronics and Business Management and Vice-Dean of the School of Engineering& Environmental Sciences. He received his Ph.D. in social and economic science from the Johannes Kepler University Linz, Austria. After teaching at the Universities of Applied Sciences Burgenland and Salzburg, Kurt Gaubinger became a full-time professor at the University of Applied Sciences Upper Austria in 2005 and was named Head of Department for Innovation, Design and Industrial Marketing in 2009. In 2013 he developed the Master´s Degree Programme Mechatronics and Business Management. Prior to his career in academ

	Preface	6
	Contents	10
	About the Authors	16
	Part I: Fundamentals of Innovation and Product Management	18
	1: Corporate Success Through Market Driven Innovation	19
	1.1 Introduction	19
	This Chapter Will Discuss	19
	1.2 Innovation and Innovation Management	21
	1.2.1 Framing of the Term ``Innovation´´	21
	1.2.2 Innovation Management	21
	1.2.3 Classifying Types of Innovation	22
	1.3 Innovation and Uncertainty	24
	1.3.1 Dimensions of Uncertainty	25
	1.3.2 Levels of Uncertainty	28
	1.4 Significance of Innovations for Business Management	30
	1.5 Success Factors of Innovation Management	31
	1.5.1 Innovation Strategy	31
	1.5.2 Innovation Process	33
	1.5.3 Resources and Innovation	35
	1.5.4 Innovation Culture	36
	1.6 Innovation Related Special Features of SMEs	36
	References	37
	2: Integrated Innovation and Product Management: A Process Oriented Framework	42
	2.1 Introduction	42
	This Chapter Will Discuss	42
	2.2 The Role of Product Management	44
	2.2.1 Strategic Tasks	44
	2.2.2 Operational Tasks	45
	2.3 Process-Oriented Innovation and Product Management	46
	2.3.1 Innovation Management as a Core Task	46
	2.3.1.1 Evolution of Innovation Process Models	46
	2.3.1.2 Design as Sub Process of Innovation Management	49
	2.3.2 Integrated Process Model of Innovation and Product Management	50
	2.4 Implementing the Process Model	52
	2.4.1 Team-Building	53
	2.4.2 Analysis	53
	2.4.3 Process Specification	54
	2.4.4 Process Implementation	55
	References	56
	3: The Front End of Innovation	58
	3.1 Introduction	58
	This Chapter Will Discuss	58
	3.2 Characteristics of the Front End of Innovation	59
	3.3 Success Factors at the FEI	61
	3.4 Models of Front End of Innovation	61
	3.4.1 Variable Degree of Structuring the Front End of Innovation	63
	3.4.2 Theoretical Process Models for the Front End of Innovation	63
	3.4.2.1 Stage-Gate Process	64
	3.4.2.2 Three Phase Front End Model	65
	3.4.2.3 New Concept Development Model	66
	3.4.2.4 Concept Exploration Phase of the Innovation Process	67
	3.4.2.5 Integrated Front-End Process Model	68
	3.4.2.6 Holistic Front End of Innovation Model	71
	References	73
	4: Innovation Strategy	76
	4.1 Introduction	76
	This Chapter Will Discuss	76
	4.2 Innovation Strategy as Part of the Corporate Strategy	78
	4.2.1 What Does Strategy Mean?	78
	4.2.2 Innovation Strategy and Strategic Business Management	79
	4.3 A Closer Look at Innovation Strategy	80
	4.3.1 Components of the Innovation Strategy	81
	4.3.2 Characteristics of the Innovation Strategy	82
	4.3.3 Innovation Strategy and Uncertainty	83
	4.4 Bringing Innovation Strategy to Life: A Process Oriented Approach	85
	4.4.1 Situation Analysis	86
	4.4.1.1 Company Analysis	86
	4.4.1.2 Analysis of the Company Environment	88
	4.4.1.2 Analysis of the Company Environment	88