: Ian Ruskin-Brown
: Practical Pricing for Results
: Thorogood Publishing
: 9781854188632
: 1
: CHF 17.60
:
: Wirtschaft
: English
This book provides entrepreneurs with a practical guide on how to set and manage the pricing of both the products and services that they offer. It outlines the process of deriving a pricing strategy first, and then monitoring the profit implications of any pricing decisions made.