: Sigrid Norris, Carmen Daniela Maier
: Interactions, Images and Texts A Reader in Multimodality
: De Gruyter Mouton
: 9781614518136
: Trends in Applied Linguistics [TAL]ISSN
: 1
: CHF 124.30
:
: Allgemeine und Vergleichende Sprachwissenschaft
: English
: 415
: Wasserzeichen/DRM
: PC/MAC/eReader/Tablet
: ePUB/PDF
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This Reader is a comprehensive introductory text for the study of multimodality and offers a wide range of approaches and data sets illuminating the value of multimodal investigations for education, sociology, anthropology, linguistics, psychology, and communication. With an extensive list of further readings, suggested assignments, and an alphabetic glossary, the book is a useful companion to students and researchers alike.
Table of contents5
Contributors9
1. Introduction15
I. Multimodal Theory And Methodology: How Are They Developed?19
2. From Mediated Discourse And Nexus Analysis To Geosemiotics: A Personal Account21
3. Developing Multimodal (Inter)Action Analysis: A Personal Account27
4. About Images And Multimodality: A Personal Account33
5. Developing A Gem (Genre And Multimodality) Model39
II. Multimodal Theory And Methodology: What Are Their Facets?51
6. Mediated Discourse Analysis53
7. Nexus Analysis67
8. Geosemiotics: Discourses In Place77
9. Introduction To Multimodal (Inter)Action Analysis91
10. Multimodal Analysis Of New Corporate Genres107
11. Multimodal Genre Analysis125
III. Conducting Multimodal Research139
12. Multimodal Approaches141
13. Systemic Functional Multimodal Discourse Analysis151
14. Multimodal Transcription: A Case Study169
15. How-To-Analyze Webpages185
16. A Participatory Approach To ‘Analysing’ Visual Data: Involving Practitioners In Visual Feedback209
17. Collecting Video Data: Role Of The Researcher227
18. Studying Social Actors: Some Thoughts On Ethics247
IV. Sample Analyses257
19. Mediation As Interrelationship: Example Of Kitesurfing259
20. Vertical Identity Production And Maori Identity269
21. The Matrix Phenomenon281
22. Typography295
23. Multimodal Constructions Of Factuality And Authenticity In Tv-News Bulletins311
24. Facebook: A Multimodal Discourse Analysis Of (Semi-)Automated Communicative Modes325
25. 3-D Realisation Of Discourse: The Case Of War Monuments337
26. Multimodality And Space Exploration: Communicative Space In Action349
27. Mediated Discourse Analysis, ‘Embodied Learning’ And Emerging Social And Professional Identities361
28. Comic Books371
29. Multimodality In Literature: An Analysis Of Jonathan Safran Foer’S A Primer For The Punctuation Of Heart Disease385
30. Concluding Remarks395
Glossary397
Index413