: S. Bridge, C. Hegarty
: Beyond the Business Plan 10 Principles for New Venture Explorers
: Palgrave Macmillan
: 9781137332875
: 1
: CHF 24.00
:
: Management
: English
: 275
: Wasserzeichen
: PC/MAC/eReader/Tablet
: PDF
This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.