: Doug McKenzie-Mohr
: Fostering Sustainable Behavior An Introduction to Community-Based Social Marketing
: New Society Publishers
: 9781550924626
: 1
: CHF 33.60
:
: Sonstiges
: English
To attain a sustainable future, we must change many of our everyday actions. This completely revised and updated edition of Fostering Sustainable Behavior shows how community-based social marketing is key to overcoming barriers and resistance, and creating new social norms.