: M. Sicard
: Brand Revolution Rethinking Brand Identity
: Palgrave Macmillan
: 9781137019493
: 1
: CHF 47.30
:
: Werbung, Marketing
: English
: 162
: Wasserzeichen
: PC/MAC/eReader/Tablet
: PDF
Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.