: Fred Lager
: Ben& Jerry's: The Inside Scoop How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor
: Crown Publishing Group
: 9780307780645
: 1
: CHF 37.50
:
: Management
: English
The former CEO of Ben& Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained.--New York Times Book Review.From the Trade Paperback edition.