: H. Meyers, R. Gerstman
: The Visionary Package
: Palgrave Macmillan
: 9780230286917
: 1
: CHF 47.30
:
: Werbung, Marketing
: English
: 242
: Wasserzeichen
: PC/MAC/eReader/Tablet
: PDF
The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.