: U. Okonkwo
: Luxury Online Styles, Systems, Strategies
: Palgrave Macmillan
: 9780230248335
: 1
: CHF 44.50
:
: Werbung, Marketing
: English
: 360
: Wasserzeichen
: PC/MAC/eReader/Tablet
: PDF
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.