: E. Valdani, A. Arbore
: Competitive Strategies Managing the Present, Imagining the Future
: Palgrave Macmillan
: 9780230354586
: 1
: CHF 47.30
:
: Management
: English
: 272
: Wasserzeichen
: PC/MAC/eReader/Tablet
: PDF
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive"seasons." The authors call them the games of movement, imitation, and position.