: M. Fioroni, G. Titterton
: Brand Storming Managing Brands in the Era of Complexity
: Palgrave Macmillan
: 9780230233515
: 1
: CHF 35.40
:
: Werbung, Marketing
: English
: 229
: Wasserzeichen/DRM
: PC/MAC/eReader/Tablet
: PDF
We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.