: M. Wynn-Williams
: Surfing the Global Tide Automotive Giants and How to Survive Them
: Palgrave Macmillan
: 9780230233591
: 1
: CHF 47.30
:
: Management
: English
: 271
: Wasserzeichen
: PC/MAC/eReader/Tablet
: PDF
Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.