: Margo E. Anderson, Lowell R. Jacobsen, Gavin Reid
: Profiles in Small Business A Competitive Strategy Approach
: Taylor and Francis
: 9780203053652
: 1
: CHF 139.70
:
: Betriebswirtschaft
: English
A new analytical approach to small firms' cases, which * Uses rich primary source data on modern small businesses * Combines business strategy and industrial organization * Presents detailed Profiles on diverse small businesses * Shows how successful small businesses achieve competitive advantage * Considers both extended rivalry and financial structure * Shows how to `ground' small business theory in reality Profiles in Small Businesses has a companion volume Small Business Enterprise by Gavin Reid (also published by Routledge, Hb: 0-415-05681-0: GBP45.00) which contains a full analysis (ranging from econometrics to the ethics of competition) of the larger sample of small businesses from which the Profiles are drawn.