: Michael A. Cusumano
: Staying Power Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Lessons from Microsoft, Apple, Intel, Google, Toyota and More)
: OUP Oxford
: 9780191641404
: 1
: CHF 10.50
:
: Wirtschaft
: English
What enables businesses to succeed over the long haul and through changes in markets and technologies? Drawing on 30 years' research into some of the world's most successful companies - Microsoft, Apple, Intel, Google, Toyota - Cusumano distils six fundamental principles to equip businesses to survive and thrive in today's rapidly-changing markets.