: Joachim Knape
: Modern Rhetoric in Culture, Arts, and Media 13 Essays
: Walter de Gruyter GmbH& Co.KG
: 9783110292503
: 1
: CHF 146.50
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: Sprach- und Literaturwissenschaft
: English
: 316
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< >In the 13 essays of this volume, Tübingen professor of Rhetoric Joachim Knape develops a series of approaches to a modern theory of rhetoric. In doing so, rhetoric is considered both a cultural and a communicative phenomenon. While classical rhetoric concentrated on the communicative fields of politics and law, modern research in rhetoric has expanded its perspective, and has turned towards the areas of cultural life, media, and the arts. This volume sheds light on the theoretical and methodological aspects of a new rhetoric designed to incorporate these fields of interest.


< >Joachim Knape, University of Tübingen.

Modern Rhetoric. An Introduction7
General Rhetoric27
1 Rhetorical Fallacies and the Foundations of Intercultural Contrastive Research in Rhetoric29
2 Rhetoric between Historicism and Modern Science43
3 Oratorical Image, Prestige, Reputation and Ethos in Aristotelian Rhetoric57
4 Language or Rhetoric? A Dialog75
Dialog97
5 A Rhetoric of Conversation99
Rhetoric of Verbal Texts131
6 Historiography as Rhetoric in Medieval Times133
7 On the Problems of Literary Rhetoric145
8 Paratexts and the Rhetorical Factor in Literature157
9 New Rhetoric and the Rhetoric of Deconstruction173
Intersemiotic Rhetoric191
10 The Rhetoric of Music189
11 A Rhetoric of Images201
12 On a Theory of the Rhetoric of Feature Films221
Media Rhetoric255
13 The Concept of Medium in Rhetoric257
Bibliography276
Index301