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Web 2.0 and the Health Care Market Health Care in the era of Social Media and the modern Internet

:	Sabrina Sturm
:	Web 2.0 and the Health Care Market Health Care in the era of Social Media and the modern Internet
:	Diplomica Verlag GmbH
:	9783836647670
:	1
:	CHF 31.10
:

:	Gesellschaft
:	English

:	224
:	kein Kopierschutz/DRM
:	PC/MAC/eReader/Tablet
:	PDF

The present piece of research deals with the use of Web 2.0 applications within the health care market. When reviewing literature it became evident that up to now, research which has been conducted in this field is rather limited to single aspects of the topic. Comprehensive research investigating the topic as a whole could not be properly identified. Within this study, first of all, Web 2.0 is introduced in general, including a definition, its principles, as well as major supportive technologies and common applications, for example blogs, communities, virtual worlds and podcasts are outlined in detail. Since Web 2.0 is a rather young phenomenon, experts have not yet agreed on a common definition and scope. Therefore this part is intended to provide a basis for common understanding about Web 2.0.
The second part is dedicated to the health care market itself. Here, a definition and classification of the market is provided. In this context it has been specified what has been included into its scope for the purpose of this study. Moreover, it is given an overview of current trends, the status quo, as well as an outlook to future development with respect to influencing factors like demographic changes, medical-technological progress, as well as political interventions. It is important to consider the structure and future development of the health care market in order to properly assess the value of Web 2.0 for this market.
Afterwards, Web 2.0 is introduced to the health care market, thereby setting it into the context of e-health, the increasing virtualization and other related terms like ?Medicine 2.0? or ?Patient 2.0?. Subsequently, possible applications and their value are discussed for the different stakeholder groups that have been identified as health care consumers, health care providers, and health care payer. It is depicted in depth which benefits can be obtained from the single applications. Majorly, it turned out that patients may have greatest benefits in the fields of information search and interaction with like-minded people, while health care providers may use such applications for collaboration and exchange of professional information in the majority of cases. Health care payers might draw greatest benefit in the field of customer-tailored marketing, as well as customer interaction and education. Afterwards, the common advantages and disadvantages that are valid for all health-related Web 2.0 applications are discussed. Here it is positively pointed to cost reduction and revenue increase effects, efficiency and quality gains, as well as patient empowerment on the one hand and negatively pointed to data quality and reliability issues, data security and protection, as well as limitations to access, on the other hand. The following chapter provides an overview of the legal framework for Web 2.0 applications in health care, outlining major legal difficulties with respect to general, internet-related, and health-related laws and regulations. The penultimate chapter gives an insight into the assessment of this topic in practice. Here the results of the conducted expert interviews are presented, lighting this topic from an individual perspective. To finalize the research work a conclusion will be given, including a future outlook.

	WEB 2.0 AND THE HEALTH CARE MARKET	1
	TABLE OF CONTENTS	3
	LIST OF TABLES	6
	LIST OF FIGURES	7
	LIST OF APPENDICES	9
	LIST OF ABBREVIATIONS	10
	1. INTRODUCTION	13
	1.1 OVERALL AIM OF THE STUDY	14
	1.2 EXPECTATIONS	14
	1.3 INTRODUCTION TO THE TOPIC OF THE STUDY	15
	2. WEB 2.0	21
	2.1 WHAT IS WEB 2.0?	23
	2.2 PRINCIPLES OF WEB 2.0	25
	2.3 SELECTED TECHNOLOGIES SUPPORTING WEB 2.0	36
	2.4 TYPICAL WEB 2.0 APPLICATIONS AND SERVICES	40
	2.4.1 BLOGS	41
	2.4.2 SOCIAL COMMUNITIES	41
	44	41
	2.4.3 POD-	41
	49	41
	2.4.4 WIKIS	50
	2.4.5 SOCIAL BOOKMARKING	50
	51	50
	2.4.6 (CARTOGRAPHIC) MASH-UPS	54
	2.4.7 VIRTUAL WORLDS	55
	2.5 CURRENT TRENDS CONCERNING THE USE OF WEB 2.0	55
	56	55
	3. THE HEALTH CARE MARKET	61
	3.1 TOWARDS A	61
	3.1 TOWARDS A	61
	61	61
	3.2 DEFINITION AND CLASSIFICATION: HEALTH, HEALTH SYSTEMS, AND THE HEALTH CARE MARKET	64
	3.3 SCOPE OF THE HEALTH CARE MARKET	68
	3.4 STATUS QUO OF THE HEALTH CARE MARKET	70
	3.5 INFLUENCE FACTORS OF THE HEALTH CARE MARKET	75
	3.6 FUTURE DEVELOPMENT OF THE HEALTH CARE MARKET	79
	4. INTRODUCING WEB 2.0 TO THE FIELD OF HEALTH CARE	85
	4.1 VIRTUALIZATION OF THE HEALTH CARE MARKET	86
	4.2 WEB 2.0 IN THE REALM OF EHEALTH	87
	4.3 TERMS: MEDICINE 2.0 AND HEALTH 2.0	90
	5. HOW PATIENTS CAN BENEFIT FROM WEB 2.0 APPLICATIONS	93
	5.1 COPING WITH A DISEASE: PATIENT BLOGS	94
	5.2 WHAT DO OTHERS THINK: PATIENT COMMUNITIES	94
	96	94
	5.3 BECOMING EDUCATED VIA HEALTH-RELATED	94
	100	94
	5.4 IN SEARCH OF INFORMATION: WIKIS FOR PATIENTS	102
	5.5 WHERE TO FIND RELIABLE INFORMATION? SOCIAL BOOKMARKING	102
	104	102
	5.6 RECEIVING INFORMATION, EDUCATION AND PROMOTION: STROLLING IN VIRTUAL WORLDS	107
	5.7 A HOLISTIC APPROACH: HEALTH PORTALS	110
	5.8 EPHRS: THE CASE OF GOOGLE HEALTH	110
	114	110
	6. HOW HEALTH CARE PROVIDERS CAN BENEFIT FROM WEB 2.0 APPLICATIONS	116
	6.1 PROPAGATION OF INFORMATION	116
	117	116
	6.2 EXCHANGING PROFESSIONAL EXPERIENCES: MEDICAL COMMUNITIES	116
	120	116
	6.3 COLLABORATION	116
	6.3 COLLABORATION	116
	126	116
	7. HOW HEALTH PAYER CAN BENEFIT FROM WEB 2.0 APPLICATIONS	129
	7.1 BRANDING, MARKETING AND INFORMATION: BLOGS	129
	132	129
	7.2 EDUCATING AND INFORMING CUSTOMERS: POD- / VODCASTS	129
	133	129
	8. NET GAINS: ADVANTAGES OUTWEIGHING DISADVANTAGES?	135
	8.1 ADVANTAGES: DRAWING BENEFITS FROM THE USE OF WEB 2.0 IN HEALTH CARE	135
	8.2 THE DOWNSIDE: IDENTIFYING GENERAL DISADVANTAGES OF WEB 2.0 IN HEALTH CARE	144
	9. THE LEGAL FRAMEWORK FOR WEB 2.0 IN HEALTH CARE	150
	9.1 COPYRIGHT INFRINGEMENTS	151
	9.2 ONLINE-MARKETING AND COMPETITION REGULATIONS	152
	9.3 PROTECTION OF PRIVATE DATA	155
	9.4 LIABILITY OF ONLINE-PROVIDERS FOR USER-GENERATED-CONTENT AND HYPERLINKS	157
	9.5 LEGAL EFFECTS OF THE “PROHIBITION OF REMOTE TREATMENT” IN GERMANY	162
	10. WEB 2.0 IN THE HEALTH CARE MARKET: EXPERT APPRAISALS	164
	10.1 CONCEPT AND WAY OF PROCEEDING	164
	10.2 RESULTS AND INTERPRETATION	167
	11. CONCLUSION	167
	173	167
	REFERENCES	176
	APPENDIX	193