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New Developments in the Theory of Networks Franchising, Alliances and Cooperatives

:	Gérard Cliquet, Josef Windsperger, Mika Tuunanen, George Hendrikse
:	Mika Tuunanen, Josef Windsperger, Gérard Cliquet, George Hendrikse
:	New Developments in the Theory of Networks Franchising, Alliances and Cooperatives
:	Physica-Verlag
:	9783790826159
:	1
:	CHF 85.30
:

:	Management
:	English

:	372
:	Wasserzeichen
:	PC/MAC/eReader/Tablet
:	PDF

The theory of networks aims at developing theoretical views on the design and management of alliances, franchise chains, licensing, joint ventures, cooperatives, and venture capital relations. The current trend in economics and management of networks is twofold: First there is a strong tendency toward application of theoretical approaches developed both in organizational economics, strategic management and organization theory. The second trend refers to the development of more integrative views on networks. Especially, combining organizational economics, strategic management and relational views on networks are very promising research directions. Starting from this status of research, the current book emphasizes network research as a theory-driven field by offering new perspectives on contract design, decision and ownership rights, value creation, knowledge management and the role of social capital in franchising networks, alliances and cooperatives.

Mika Tuunanen, Research focus: Franchising and Entrepreneurship, Professor at the School of Business and Economics, University of Jyväskylä, Finland Josef Windsperger, Research focus: Networks and Theory of the Firm, Professor of Organization and Management at the Center of Business Studies, University of Vienna, Austria Gerard Cliquet, Research focus: Marketing, Retailing and Franchising, Professor of Business at the IGR-IAE, Université de Rennes 1, France George Hendrikse, Research focus: Organization Economics, Cooperatives, Franchising, Professor at the Rotterdam School of Management (RSM), Erasmus University Rotterdam, The Netherlands

	New Developments in the Theory of Networks	3
	Contents	5
	Contributors	9
	New Developments in the Theory of Networks: Introduction	13
	1 Franchising	14
	1.1 Contract Design and Decision Rights	14
	1.2 Incentives and Ownership Strategy	15
	1.3 Strategy, Competition and Internationalization of Franchise Firms	15
	1.4 Entrepreneurship and Franchising	16
	1.5 Franchising and Regulation	17
	2 Alliances	17
	2.1 Value Creation in Network Relationships	17
	2.2 Organization of Innovation Through Alliances	18
	2.3 Knowledge Management in Networks	19
	3 Cooperatives	19
	3.1 Behavioral Logics and Governance of Cooperatives	19
	References	20
	Part A: Franchising	22
	Contract Design and Decision Rights	22
	Incentives and Ownership Strategy	22
	Strategy, Competition and Internationalization of Franchise Firms	22
	Entrepreneurship and Franchising	23
	Franchising and Regulation	23
	Determinants of Contractual Completeness in Franchising	24
	1 Introduction	14
	2 Contractual Completeness	14
	2.1 Contractual Completeness and Decision Rights	15
	2.2 Relationship Between Completeness and Complexity	15
	3 Determinants of Contractual Completeness in Franchising	16
	3.1 Transaction Cost Theory	17
	3.1.1 Environmental Uncertainty	17
	3.1.2 Transaction-Specific Investments	17
	3.2 Agency Theory	18
	3.3 Property Rights Theory	19
	3.4 The Relational View of Governance	19
	3.5 Organizational Capability View	19
	4 Empirical Analysis	30
	4.1 Sample and Data Collection	30
	4.2 Measurement	31
	4.3 Results	33
	4.4 Discussion and Conclusion	35
	Appendix: Measures of Variables	37
	References	20
	Delegation and Autonomy in Franchising	42
	1 Introduction	42
	2 Control Versus Autonomy in Franchise Relationships	43
	2.1 Autonomy and Free-Riding Hazards	44
	2.2 Relational Governance and Autonomy	45
	2.3 Knowledge Assets and Autonomy	46
	3 Data and Procedures	47
	3.1 Dependent Variable	48
	3.2 Independent Variables	48
	4 Methods and Results	49
	5 Conclusions	53
	References	54
	Allocation of Decision Rights in International Franchise Firms: The Case of Master and Direct Franchising	56
	1 Introduction	56
	2 Organization of International Franchise Firms	58
	2.1 Decision Rights	58
	3 Theoretical Views on the Allocation of Decision Rights	60
	3.1 Property Rights Theory and Allocation of Decision Rights	60
	3.2 Agency Theory and Allocation of Decision Rights	61
	3.3 Transaction Cost Theory and Allocation of Decision Rights	64
	4 Conclusion	66
	References	66
	Incentives and Control in Company-Owned Versus Franchised Outlets: An Empirical Study at the Chain Level	70
	1 Introduction	70
	2 The Efficiency of the Plural Form	72
	2.1 Franchised Units: An Efficient Form?	72
	2.2 Company-Owned Units: The Efficiency of a Hierarchical Form	73
	2.3 The Strange Form: Multi-Unit Franchises	74
	3 The Net Case Study	74
	3.1 NET: A Plural Form in a Reform Context	75
	3.2 Net: A Contrasted Plural Form	76
	4 Econometric Analysis	79
	4.1 Explained Variables	79
	4.2 Explanatory Variables	80
	4.2.1 Organizational Choices	80
	4.2.2 Unit´s Characteristics	80
	4.3 Organizational Choices and Performances: Econometric Results	80
	5 Conclusion	83
	References	84
	Plural Form and Franchisor Performance: Early Empirical Findings from Europe	86
	1 Introduction	86
	2 Literature Review	88
	2.1 Plural Form	88
	2.2 Agency Theory	89
	2.3 Resource Scarcity Theory	89
	2.4 Risk-Based Explanation of Plural Form	90
	2.5 A Critical´´ Asset View of Plural Form	90
	3 Hypotheses	92
	3.1 Plural Form and Critical Assets	92
	3.2 Plural Form and Life Cycle Stage	92
	4 Method	93
	4.1 Data	93
	4.2 Measurement Scales	94
	5 Results	97
	6 Discussion and Conclusion	99
	6.1 Theoretical Contributions	100
	6.2 Managerial Implications	100
	6.3 Limitations and Opportunities for Further Research	101
	References	102
	Inner Strength Against Competitive Forces: Successful Site Selection for Franchise Network Expansion	104
	1 Introduction	104
	2 Theoretical Framework	106
	3 Hypotheses	110
	3.1 Market Perspective Criteria	110
	3.2 Inner Strength Perspective Criteria	110
	4 Data, Methods and Variables	114
	4.1 Sample	114
	4.2 Variables	114
	4.2.1 Dependent Variables	114
	4.2.2 Independent and Control Variables	115
	4.3 Methods	117
	5 Results	118
	6 Discussion	121
	References	123
	Market Saturation or Market Concentration: Evidence on Competition Among U.S. Limited Service Franchise Brands	128
	1 Introduction	128
	2 Res