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Innovation and International Corporate Growth

:	Alexander Gerybadze, Ulrich Hommel, Hans W. Reiners, Dieter Thomaschewski
:	Alexander Gerybadze, Ulrich Hommel, Hans W. Reiners, Dieter Thomaschewski
:	Innovation and International Corporate Growth
:	Springer-Verlag
:	9783642108235
:	1
:	CHF 47.50
:

:	Betriebswirtschaft
:	English

:	452
:	Wasserzeichen/DRM
:	PC/MAC/eReader/Tablet
:	PDF

Research and development (R&D) as well as innovation are the drivers of change and the key determinants of growth in many industry and service sectors. In spite of the financial turmoil and restructuring of the world economy after 2008, investment in R&D is expected to grow further. Innovation competence will continue to be a major success factor for internationally operating companies.

The book presents a state-of-the-art account of innovation management and the role of R&D and innovation strategy for corporate growth and renewal. It follows a top-down approach starting from corporate strategy, and describes the effective integration of corporate R&D, business unit projects and operational performance improvements. The book offers portraits of leading innovators and high-performing corporations and provides a rich collection of best-practice examples.

	Contents	5
	Introduction: Managing Innovation in Turbulent Times	8
	Part I: Innovation and International Strategy	8
	Part II: Efficiency of Innovation Processes in International Enterprises	10
	Part III: Capital Markets, Finance and Innovation Performance	12
	Part I Innovation and International Strategy	15
	R	15
	16	15
	1 R	15
	16	15
	2 When does Innovation Lead to Sustainable Growth?	19
	3 Which Companies are the Top Performers in Innovation?	22
	4 Managing Relational Dynamic Capabilities	26
	4.1 Standard-Setting Excellence	27
	4.2 Intellectual Property Management	28
	4.3 Managing Complementary Assets	28
	5 Managing the Dual Cycle of Innovation	29
	6 New Forms of Integrated Innovation Management	31
	7 Integrated Design and Corporate Intellectual Property Management	33
	References	34
	Technology Strategy for the Corporate Research Center of a Diversified Global Enterprise	36
	1 Introduction	36
	2 The Integrated Technology Company	37
	3 Technology Strategy	39
	4 Corporate Research and Technologies	41
	5 Technology Portfolio Management	42
	6 Global Technology Fields	45
	7 Technology	46
	8 Customer Care	47
	9 Global Setup	47
	10 Partners	49
	11 Organization	49
	12 Best People	51
	R	51
	52	51
	1 Introduction	52
	2 Internationalization of R	52
	2 Internationalization of R	52
	54	52
	3 Increased Significance of Asset-Seeking Motives	56
	4 Similar R	56
	58	56
	5 Expansion of German Companies R	56
	5 Expansion of German Companies R	56
	59	56
	6 Foreign R	56
	61	56
	7 R	56
	66	56
	8 Summary	67
	9 Implications for German Innovation Policy	68
	References	69
	The Chemical Industry Drives Innovation also in Times of Crisis: BASF as an Example	71
	1 Introduction	71
	2 Crisis as Innovation Engine	72
	2.1 Past Experiences: Innovations from the Chemical Industry in Times of Crisis	73
	Box 1: Examples of Innovations in Times of Crisis	74
	3 Long-Term Future-Oriented Corporate Strategy at BASF: The Beacon in the Crisis	75
	3.1 Generating Knowledge in the Know-How Verbund	75
	3.2 Orientation to Megatrends	76
	Box 2: Example Ecotopia The Future Belongs to the Energy-Efficient City	76
	3.3 Demographic Change	77
	3.4 Urbanization, Housing and Mobility	78
	3.5 Climate-Friendly Energy Supply	78
	4 International and Interdisciplinary Networks: Important Success Factors	79
	4.1 Interdisciplinary Cooperations	79
	Box 3: Research in the Rhine Neckar Metropolitan Region	79
	4.2 Importance of Internationalization	80
	5 Innovation Sites in International Competition	81
	6 Conclusions	82
	References	83
	The Innovation Premium: Managing for High Return on Innovation	85
	1 Introduction	85
	2 Innovation Strategy	87
	3 Innovation Process	88
	4 Innovation-Friendly Organizational Solutions	91
	5 Open Innovation: Leveraging External Resources	92
	6 Innovation Culture	93
	7 Conclusions	93
	References	94
	Innovation in the Interplay of Organization and Culture: The TRUMPF Story	95
	1 TRUMPF: Leading High-Tech Company	95
	1.1 Company Portrait	95
	1.1.1 Fields of Activity and Business Areas	96
	1.1.2 Family Company	96
	1.2 Innovation as a Corporate Strategy	96
	1.2.1 Innovation Means Converting New Ideas into Market Success	96
	1.2.2 Strategy for Innovation Leadership	97
	1.2.3 Technological Leadership Instead of Invention Leadership	97
	2 Corporate Culture as the Key to Innovation	97
	2.1 Introduction	98
	2.1.1 Factors of Success in Innovation Management	98
	2.1.2 Corporate Culture as a Defining Factor	98
	2.2 TRUMPF Corporate Culture	99
	2.2.1 Leadership Based on Expertise	99
	2.2.2 Continuity	99
	2.2.3 Courage and Willingness to Embrace Change	99
	2.2.4 Creative Freedom	100
	2.2.5 Focus on Implementation	100
	2.2.6 Western Culture and Christian Ethics	100
	2.2.7 Family Company	100
	3 Impact on the Company	101
	3.1 Strategic Impact	101
	3.1.1 New Business Development	101
	3.1.2 Growth and Internationalization	104
	3.1.3 Financial Independence	105
	3.2 Methodical Impact	106
	3.2.1 Project SYNCHRO	106
	3.2.2 Inventor Program	108
	3.2.3 Quality Management	108
	3.3 Organizational Impact	109
	3.3.1 Organizational Development	109
	3.3.2 Human Resource Management	110
	3.4 New Function Areas	111
	3.4.1 From Functions to Function Areas	111
	3.4.2 TRUMPF Innovation Management	112
	4 Conclusions	113
	Growth and Internationalization: Renewable Energy and New Technology-Based Firms	116
	1 Introduction	116
	2 Theoretical Background	117
	3 Data	118
	4 Growth and Internationalization Patterns	119
	4.1 Timing and Degree of Internationalization	120