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Applied Technology and Innovation Management Insights and Experiences from an Industry-Leading Innovation Centre

:	Heinrich Arnold, Michael Erner
:	Heinrich Arnold, Michael Erner, Peter Möckel, Christopher Schläffer
:	Applied Technology and Innovation Management Insights and Experiences from an Industry-Leading Innovation Centre
:	Springer-Verlag
:	9783540888277
:	1
:	CHF 47.70
:

:	Betriebswirtschaft
:	English

:	218
:	Wasserzeichen
:	PC/MAC/eReader/Tablet
:	PDF

Rapid application of new technologies and highly leveraged innovation processes are key for the success of companies and organizations in dynamic markets. Based on the experiences of one of the industry's most modern innovation centers this book provides an insight into the tools and methods used to align customer requirements, competitive challenges and technological development. Both, scientists and practitioners, will benefit from the lessons learned and presented in this volume.

	Table of Contents	5
	List of abbreviations	6
	The Importance of Innovation Management at Deutsche Telekom Technological Uncertainty and Open Innovation	8
	Deutsche Telekom Laboratories as a Testbed for Modern Technology and Innovation Management	12
	References	17
	Endnotes	18
	Strategic Foresight	19
	Introduction	20
	Continuous foresight	21
	Customer foresight	22
	Technology and competitor foresight	24
	Project-based foresight with strategic roadmapping	27
	Environmental analysis	27
	Scenario development	28
	Roadmap development	28
	Navigation board development	29
	Conclusion	29
	References	30
	Endnotes	31
	Integration of Academic Research into Innovation Projects: The Case of Collaboration with a University Research Institute	32
	Introduction	33
	Linking academic research to the firm s R	33
	33	33
	The case of a network security innovation project	36
	The research challenge	36
	Related work and evidence for the use case	36
	Theory of the challenge	37
	Solution and implementation	37
	Discussion of the use case and the innovation process	39
	Conclusion	40
	References	42
	Implementing Open Innovation to Benefit from External Dynamics of Innovation	43
	Introduction	44
	Actors of the open innovation ecosystem	45
	Development partners and competitors	46
	Research institutions	47
	Customers and markets	47
	Organizational design and implementation of the open innovation paradigm	48
	Structural organization	48
	Process organization	50
	Cultural aspects of the organization	51
	Conclusion	52
	References	53
	Partnering for Research and Development within an Open Innovation Framework	55
	Introduction	56
	Cooperation models	57
	Industrial collaboration	57
	Subcontracting	59
	Pre-competitive collaboration	61
	Innovation clusters	61
	Regional cluster of Berlin	62
	The European Center for Information and Communication Technologies	62
	Conclusion	64
	References	64
	Business (Lead) Customer Involvement in the Innovation Process	66
	Introduction	67
	Involving corporate partners as an element of open innovation	67
	General requirements for innovation involvement	71
	Business-customer process involvement	74
	Conclusion	76
	References	77
	Tools for User-Driven Innovation at Deutsche Telekom Laboratories	79
	Introduction	80
	Theoretical foundations	80
	Innovation and innovation phases	80
	Customer research and the limits of traditional tools	82
	User-driven innovation at Deutsche Telekom Laboratories	84
	Use case: interactive mobile TV	84
	User-driven innovation for interactive mobile TV	85
	First Phase: Exploration	86
	Second Phase: ideation	88
	Third phase: selection/execution	89
	Fourth Phase: Commercialization	91
	Conclusion	92
	References	93
	Options for Customer Integration in the Open Innovation Paradigm at Deutsche Telekom	96
	Introduction	97
	Need and prerequisites for open innovation in the telecommunications industry	97
	Open innovation through customer integration at Deutsche Telekom	98
	Lead user method	98
	Ideas competition	100
	Virtual communities	102
	Toolkits for innovation	103
	Conclusion	105
	References	105
	Segmentation and Evaluation Tools to Project Customer Potential	107
	Introduction	108
	Heterogeneous consumer needs in a rapidly changing market	108
	Indications for future product success in the early phases of innovation	109
	Social milieus as a basis for customer segmentation	110
	The origin of social milieus and their implications for market segmentation	110
	Quantifying the qualitative: inherent challenges when using milieu theory and market studies in the process of new product development	111
	Projecting customer potential by using the Customer Evaluation Tool (CET)	114
	Translating insights from market segments into the language of product managers and decision makers	114
	Online recording devices a customer evaluation tool use case from the field of IPTV	115
	Conclusion	119
	References	121
	Endnotes	122
	Cross-over Application of Enterprise Architecture and Modularization in Telco R	122
	123	122
	Introduction	124
	Enterprise architecture in telco R	124
	125	124
	Enterprise architecture as an approach	125
	Present enterprise architecture thinking in a nutshell	127
	The reasons for enterprise architecture in telco R	127
	129	127
	(a) Complexity management with alternative technology choices	129
	(b) Implementation uncertainty due to distance between strategic and operational level	130
	(c) Innovation processes synchronization	130
	Modularization as an approach	131
	Present modularization thinking overview	131
	Modularization from the telecommunication industry perspective