| Preface | 5 |
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| Table of Content | 6 |
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| I Service Engineering | 8 |
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| Service Engineering: State of the Art and Future Trends | 9 |
| 1 Introduction | 10 |
| 2 Fundamental aspects of developing a service | 13 |
| 3 Organisation of service development | 17 |
| 4 Outlook | 20 |
| References | 20 |
| Service Engineering in Action: The Palm/ Erlang- A Queue, with Applications to Call Centers | 23 |
| 1 Introduction | 24 |
| 2 Significance of abandonment in modelling and practice | 26 |
| 3 Birth-and-death process representation | 28 |
| 4 Operational measures of performance | 30 |
| 5 Parameter estimation in a call center environment | 33 |
| 6 Approximations | 35 |
| 7 Applications to call centers | 38 |
| 8 Some advanced features of 4CallCenters | 40 |
| 9 Some open research topics | 42 |
| References | 47 |
| Architecture for Service Engineering – The Design and Development of Industrial Service Work | 52 |
| 1 Introduction | 53 |
| 2 Service Engineering as a New Research Discipline for Successful Service Design and Service Development | 53 |
| 3 Service Planning for Promising Service Ideas | 55 |
| 4 An Architecture for Service Conception | 56 |
| 5 Application of the Architecture – Lessons Learned | 64 |
| 6 Outlook | 65 |
| Acknowledgements | 66 |
| References | 66 |
| An engineering tool for the conceptual design of service systems | 69 |
| 1 Services and service engineering | 70 |
| 2 The system concept | 71 |
| 3 Fundamentals of service system design | 79 |
| 4 Service system design methodology | 80 |
| 5 Functions of the service system design tool | 83 |
| 6 Further research | 84 |
| References | 86 |
| Integrated Development of Software and Service – The Challenges of IT- Enabled Service Products | 88 |
| 1 Introduction | 89 |
| 2 IT enabled service products as development objects | 95 |
| 3 Challenges of an Integrated Development | 100 |
| 4 Procedure model for the integrated development of IT enabled services | 102 |
| 5 Software support | 106 |
| 6 Conclusions and Future Research Topics | 110 |
| Acknowledgments | 111 |
| References | 112 |
| II Service Management | 114 |
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| From Service Management towards Service Competence An Entrepreneurial Approach | 115 |
| 1 Introduction | 116 |
| 2 Service Competence – Challenge for SMEs | 118 |
| 3 The Core Capacities of Service Competence | 122 |
| 4 Future Research Topics in Service Competence | 128 |
| References | 129 |
| Innovation and Learning in Services - The Involvement of Employees | 132 |
| 1 Area of research | 133 |
| 2 State of the art and research needed | 134 |
| 3 Involvement of employees in innovation and learning in services | 138 |
| 4 Conclusion: Future research needed | 147 |
| References | 150 |
| Managing Service Networks’ Success | 152 |
| 1 Introduction | 153 |
| 2 Theoretical Framework and Derivation of Hypotheses | 154 |
| 3 Methodology | 157 |
| 4 Results | 159 |
| 5 Discussion, Limitation, and Further Research | 161 |
| References | 162 |
| Success Factors in New Service Development and Value Creation through Services | 166 |
| 1 Background | 167 |
| 2 Service competition and strategy | 168 |
| 3 The experience concept and experience-based service value | 170 |
| 4 Critical success factors for developing new services and suggestions for future research | 172 |
| 5 Strategic perspectives on future research | 181 |
| References | 182 |
| III Service Marketing | 185 |
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| Sustainable Advantages in Service Industries How Can Early Entrants Outperform Latecomers in Service Markets? | 186 |
| 1 Introduction | 187 |
| 2 Early Entrant Advantages in Consumer Goods and Industrial Goods Markets | 188 |
| 3 Early Entrant Advantages in Service Markets | 189 |
| 4 Discussion | 198 |
| References | 200 |
| Satisfaction Measurement within the Customer Relationship Life Cycle | 203 |
| 1 Introduction | 204 |
| 2 The Customer Relationship Life Cycle | 205 |
| 3 Phase-oriented Customer Satisfaction Measurement | 207 |
| 4 Evaluation and Consequences | 215 |
| 5 Implications and Outlook for Research | 216 |
| References | 217 |
| IV Sustainable Service Research | 219 |
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| Strengthening the Services Sector – Needs for Action and Research | 220 |
| 1 On the way towards the Service Society | 221 |
| Have We Already Arrived in the Service Society? » Statistically, yes | institutionally, no = not yet « |
| 2 Spotlight on international research activities on Services | 223 |
| 3 The European Forum on Business Related Services | 231 |
| 4 Challenges for Research | 231 |
| 238 | 231 |
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| 5 Needs for Action for Strengthening the Service Research | 249 |
| References | 251 |
| Standardisation in the Service Sector for Global Markets | 254 |
| 1 Introduction | 255 |
| 2 Normisation and standardisation in the service sector | 256 |
| 3 Systemising standardisation demands | 257 |
| 4 Balancing previous company-spanning measures | 264 |
| 5 Conclusions and recommendations for action | 270 |
| References | 272 |
| Research and Development for a Sustainable Services Sector | 275 |
| 1 German services research – a look at the past | 276 |
| 2 The present: services research with promise | 276 |
| 3 The aim: sustainable, internationally oriented German services research | 280 |
| References | 283 |
| Future research topics and calls for action | 285 |
| 1 Concept of the Study | 286 |
| 2 Research needs in Services Science and general calls for action | 288 |
| 3 Conclusion | 301 |
| Index of Authors | 303 |
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| Index | 307 |