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Managing Global Innovation Uncovering the Secrets of Future Competitiveness

:	Roman Boutellier, Oliver Gassmann, Maximilian von Zedtwitz
:	Managing Global Innovation Uncovering the Secrets of Future Competitiveness
:	Springer-Verlag
:	9783540689522
:	3
:	CHF 75.90
:

:	Betriebswirtschaft
:	English

:	807
:	Wasserzeichen
:	PC/MAC/eReader/Tablet
:	PDF

If R&D and innovation in the 1990s were about more internationalization, more corporate entrepreneurship, and more information-integration, then the 2000s have been about consolidating and expanding these trends further: more globalization including the technology mavericks of China and India, more open and inbound innovation integrating external technology providers, and more web- and Intern- enabling of innovation processes by involving R&D contributors regardless of their location. The corporate R&D powerhouses of the 1980s are now mostly history. Even where they survived, they had to yield to corporate efficiency efforts and business-wide integration programs. Still, it would be unfair to belittle them in retrospect as they have found new roles in corporate R&D and innovation n- works. In fact, the very successes of centralized R&D organizations of the 1970s and 1980s made possible the revolution of globalized innovation that we have been witnessing since the 1990s. The first two editions of Managing Global Innovation, published in 1999 and 2000, were testimonials of an increasingly internationalizing world of innovation and R&D. In this third edition of Managing Global Innovation, we have retained the basic structure of two conceptual parts (I and II) and three case study parts (III, IV, V). However, we have greatly revised all chapters, including the final 'Imp- cations' chapter (part VI), and incorporated new chapters and cases that illuminate and describe the recent trends in the context of the beginnings of global innovation in the 1980s and 1990s.

	Third edition	4
	Preface to the Third Edition	6
	Preface to the Second Edition	8
	Contents	10
	Part I Challenges and Trends	12
	I.1 Challenges of Organizing International Research	12
	13	12
	1 Changes in the Global Innovation Environment	13
	2 Key Topics in Global R	13
	39	13
	I.2 Extent of R	13
	50	13
	1 International R	13
	50	13
	2 International R	13
	54	13
	3 Factors Driving R	13
	57	13
	4 Conclusion	64
	I.3 Foreign R	64
	70	64
	1 The Rise of China as a Destination of Foreign R	64
	70	64
	2 How Important is Foreign R	64
	71	64
	3 Research on R	64
	72	64
	4 Differences in Management Styles	79
	5 Interaction with the Local Innovation System	81
	6 Managing Chinese R	81
	82	81
	7 Conclusions and Outlook	83
	I.4 Internal Drivers	85
	1 Five Organizational Concepts of International R	85
	85	85
	2 Ethnocentric Centralized R	85
	87	85
	3 Geocentric Centralized R	85
	89	85
	4 Polycentric Decentralized R	85
	91	85
	5 R	85
	93	85
	6 The Integrated R	85
	96	85
	7 Organizing International R	85
	100	85
	8 Conclusions	103
	I.5 External Drivers	105
	1 Four Archetypes of Externally Driven R	105
	105	105
	2 National-Treasure R	105
	107	105
	3 Technology-Driven R	105
	108	105
	4 Market-Driven R	105
	110	105
	5 Global R	105
	111	105
	6 External Forces and Trends	112
	7 Differentiating the Four Archetypes	115
	8 Conclusions	119
	I.6 Establishing Overlaying Structures	121
	1 Perspectives of R	121
	121	121
	2 Constituents of the Project and Processes Structure	124
	3 Constituents of the Informal Links and Network Structure	128
	4 Conclusions	133
	I.7 Organizing Virtual R	133
	135	133
	1 Organization of Virtual R	133
	135	133
	2 Decentralized Self-Coordination	136
	3 System Integrator as R	136
	139	136
	4 The Core Team as a System Architect	142
	5 Centralized Venture Team	147
	6 Contingency Approach to Virtual R	147
	150	147
	7 Conclusions	152
	Part II Emerging Patterns	155