| Editorial | 5 |
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| Contents | 11 |
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| Introduction | 15 |
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| About the ECC and This Report | 15 |
| E-Merging Media | 18 |
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| E-Merging Media: The Future of Communication | 18 |
| Changes through the Internet | 18 |
| Developments of the Media | 22 |
| The Future of Media Communication | 26 |
| Chapter 1 Changing Media | 29 |
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| Diversification and Individualisation | 29 |
| Disintegration and Reintegration in the Media Sector: How Business Models are Changing on Account of Digitalisation | 31 |
| 1.1.1 Desintegration of Medium and Content | 32 |
| 1.1.2 Business Models as a Frame of Reference | 35 |
| 1.1.3 Changes in Business Models Owing to Disintegration | 37 |
| 1.1.4 Conclusion | 54 |
| Media Companies between Multiple Utilisation and Individualisation: an Analysis for Static Contents | 55 |
| 1.2.1 Multiple Utilisation of Contents | 56 |
| 1.2.2 Individualisation of Contents | 67 |
| 1.2.3 Conclusion | 72 |
| Multimedia and Multidimensional: Concepts of Utilisation in the Age of Digitalisation | 73 |
| 1.3.1 Phases in the Development of an Information Society in the Age of Digitalisation | 73 |
| 1.3.2 Transformation of Use Options | 75 |
| 1.3.3 Developmental Perspectives for Concepts of Utilisation | 82 |
| New Technologies, New Customers and the Disruptive Nature of the Mobile Internet: Evidence from the Japanese Market | 95 |
| 1.4.1 The Disruptive Nature of the Mobile Internet | 97 |
| 1.4.2 Content and Portals | 104 |
| 1.4.3 Retailers and Manufacturers | 106 |
| 1.4.4 Mobile Shopping | 107 |
| 1.4.5 Navigation Market | 110 |
| 1.4.6 Discussion | 112 |
| Journalism in the Face of Developments in Digital Production | 114 |
| 1.5.1 A Journalist s Medium | 114 |
| 1.5.2 Communication Modalities | 115 |
| 1.5.3 Hypermedia | 119 |
| 1.5.4 Audience Involvement | 121 |
| 1.5.5 Dynamic Content | 121 |
| 1.5.6 Customisation | 122 |
| 1.5.7 Conclusion | 122 |
| Spellbound by Images | 124 |
| 1.6.1 Ascribing Characteristics in Milliseconds | 126 |
| 1.6.2 The Significance of Movement for the Spontaneous Formation of Impressions | 127 |
| 1.6.3 Perspectives for the Future | 134 |
| 1.6.4 The Reorientation of Research Work | 136 |
| Chapter 2 Changing Technology | 139 |
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| Ubiquity and Miniaturisation | 139 |
| Ubiquitous Computing: Scenarios from an Informatised World1 | 141 |
| 2.1.1 From Internet Mobile Phones to Wearable Computers | 141 |
| 2.1.2 The Trend towards Computer Technology That Is Both Invisible and Ubiquitous | 146 |
| 2.1.3 Everyday Objects Become Smart and Network Themselves via the Internet | 150 |
| 2.1.4 Ubiquitous Computing Gains Great Economic Significance | 153 |
| 2.1.5 Social and Political Challenges | 157 |
| 2.1.6 Conclusion | 158 |
| Wireless Internet Access: 3G vs. WiFi? | 160 |
| 2.2.1 How are WiFi and 3G the Same? | 161 |
| 2.2.2 How are they Different? | 164 |
| 2.2.3 Some Implications for Industry Structure and Public Policy | 169 |
| 2.2.4 Conclusions | 174 |
| That s What Friends Are For Ambient Intelligence ( AmI) and the Information Society in 2010
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